Premier SkinMD

Minneapolis, Minnesota

Project Type

  • Brand
  • Website
  • Collateral

Responsibilities

  • Creative direction
  • Web + UX design
  • Visual design
  • Info architecture

The Client

Premier SkinMD is an exclusive, direct-pay dermatology clinic, founded by nationally recognized Top Doctor, Dr. Neil A. Shah, of Clarus Dermatology. 

Brand Design

As an exclusive dermatology practice, we designed the brand to reflect this image, as opposed to a classic medical look. A script font with a signature appeal was chosen for the logo, and complimented with an array of gold tones, and light and dark grays. The brand is clean and uncomplicated, and creates a high-end, clinical feel. The logo can be displayed with or without the tagline, depending on the application.

Web Design // Website

Premier SkinMD’s website extends the exclusive feel of the brand, with a fullscreen, minimal homepage. The full width slider cycles through images of people from different genres, genders, and ages, all isolated on a white or light gray background for an ultra clean look. Gold accents are used throughout, with large, full width header imagery, modern fonts, and contrasted by a charcoal gray footer.

Website features include a before-and-after patient gallery, dermatology services details, live appointment booking integration, physician data, and fee schedule for direct-pay patients. The focus of the UX and UI was on promotion of the clinic’s launch, providing an explanation and benefits of direct-pay, and prompting users to use the live appointment booking feature.

Visual Design // Collateral

For the launch, I designed business cards and coordinating tri-fold brochure. The brochure focuses on introducing the clinic’s direct-pay model, and detailing dermatology services offered. The design of both keeps with the minimal feel, with the brochure featuring the same imagery as the website for a cohesive, recognizable aesthetic.

Services and products provided:

Brand Design

  • Brand exploration
  • Color explorations / palette
  • Typography
  • Logo design

Website

  • Discovery
  • Wireframing
  • Polished designs

Visual & Collateral Design

  • Business cards
  • Tri-fold brochures
  • Photography selection

Marketing

  • Custom Mailchimp emails

High Fidelity Designs