Expertise
My expertise spans the scopes of design systems and full stack product design, with emphasis on interaction and visual design. The following is an outline of my philosophies and hands-on skills in these areas.
Foundations
My design process is deeply rooted in traditional art and design foundations, as well as evolving modern principles. These foundations guide and support tried and true design practices, bringing logic, purpose, and proven results to the products I work on.
Design foundations:
- Human-computer interaction (MIT-certified)
- User-centered design
- Cyberpsychology
- Spatial design
- Systems thinking
Evolving methods:
- Design thinking
- Accessibility
- Inclusive design
- Mobile-first design
- Atomic design
Design Systems
Design systems, component libraries, and UI Kits are essential building blocks in modern digital design. My expertise includes planning, building, and maintaining full scale, enterprise level Figma-based design systems, as well as component libraries and UI Kits. I specialize in advanced, atomic component builds that utilize Figma's unparalleled properties to streamline systems, while ensuring maximum design flexibility, as well as parity with code.
Design system expertise:
- Systems thinking
- Scalable design system planning
- System and component architecture
- Atomic design
- Specs and documentation
- Support and training
- Bridging design and development
Figma expertise:
- Advanced component properties
- Built-in tech specs
- Variables for styling and color theming
- Modes for multi-product theming and automatic responsiveness
- Prototyping
- Accessibility and annotation
Product + Experience Design
In the broader sense, user experience encompasses a breadth of disciplines that stretches across project discovery to full stack product design. In this sense, I work within the space of design thinking; a production methodology that I adapt to each project to reach an optimal balance of quality and energy. I emphasize usability and accessibility, and seek to find the perfect balance between form and function in all projects.
Product disciplines:
- Interaction design
- Visual design
- UI design
- Web design
- Mobile-first design
- Accessibility (WCAG, ADA)
- Inclusive design
Process + deliverables:
- User personas
- Moodboards
- Journey maps
- Information architecture
- Content creation
- Copywriting
- User flows
- Polished / Hi-fi comps
Visual Design
In addition to product design, my visual design expertise extends to print and collateral. Having owned a small design agency for a little over a decade allowed me to develop skills in visual and graphic design for an array of physical and promo products including all manner of printed materials, packaging, editorial design, and more.
Visual design expertise:
- Typography, composition, color theory
- Print design (marketing, OOH, digital)
- B2B, B2C design
- Editorial design / layout
- Packaging design
- Banner / social media ads
- Email design
Brand Design
I enjoy helping clients develop effective brands that communicate their messages and leave a lasting impression, as well as bring uniformity and consistency to products and collateral items.
Branding expertise:
- Style / brand guides
- Color exploration
- Typography exploration
- Logo design
- Photo selection and styling
- Press kits
Explore projects
Visual Design + Collateral Collections
Just the visuals.
