Design Expertise
My expertise is comb-shaped with specialties in design systems, design craft, UI design, and product design, especially interaction and visual design.
My design processes are deeply rooted in traditional art and design foundations, as well as evolving modern principles. These foundations guide and support my craft, bringing logic, purpose, and proven results to the products I work on.
Design foundations
- Human-computer interaction
- User-centered design
- Cyberpsychology
- Systems thinking
- Spatial design / Gestalt
- Inclusive design
Evolving methods
- Design as governance
- Accessibility
- Mobile-first design
- Design ethics
- AI-enhanced workflows
Design systems
My expertise includes planning, managing, building, and maintaining full scale, enterprise level Figma-based design systems, as well as smaller component libraries and UI Kits. I specialize in atomic builds that capitalize on Figma’s advanced properties, while ensuring design flexibility and code parity.
I’m also using multiple AI solutions in workflows to perform system audits for style consistency, gaps in components, and redundancies.
Design systems
- Systems thinking
- Scalable design system planning
- System and component architecture
- Atomic design
- System audits and streamlining
- Token planning
- Grid and layout
- Specs and documentation
- Adoption, support, training
- Google Material design
- Apple HIG
Figma
- Component craft
- Built-in guardrails
- Token-based styling and theming
- Modes for advanced theming and automation
- Accessibility and annotation
- Eng handoff
- Figma Slides
- Figma Agents
- Figma Make
- Figma MCP + AI agents (Cursor, Claude Code)
- AI prototyping
Product & interaction design
In the broader sense, product and experience design encompass a breadth of disciplines that stretches across project discovery to full scale project design. In this sense, I work within the space of design thinking; a production methodology that I adapt to each project to reach an optimal balance of quality and energy. I emphasize usability and accessibility, and seek to find the perfect balance between form and function in all projects.
Product disciplines
- Interaction design
- Visual design
- UI + web design
- Mobile-first design
- Accessibility (WCAG, ADA)
- Inclusive design
Process + deliverables
- Polished, high fidelity comps
- Journey maps
- Information architecture
- Content creation
- Copywriting
- AI-enhanced content
Visual design
My visual design expertise extends to print and collateral. Having owned a small design agency for a little over a decade allowed me to develop skills in visual and graphic design for an array of physical and promo products including all manner of printed materials, packaging, editorial design, and more.
Visual design
- Typography, composition, color theory
- Print design
- B2B, B2C design
- Editorial design + layout
- Packaging design
- Banner + social media ads
- Email design
- Generative AI, motion graphics
Identity
- Moodboards
- User personas
- Color exploration
- Typography exploration
- Logo design
- Style and brand guides
- Press kits
- Photo selection + editing
AI as a design partner
I’m exploring AI as a way to reduce friction in the design process by automating repetitive work, accelerating documentation and QA, and creating more space for strategy, craft, accessibility, and systems thinking.
I’m experimenting with AI for advanced design workflows, such as code prototyping, CSS and SVG animations, micro-interactions, and design-to-code fidelity. I’m especially interested in how AI can work alongside design tools to automate QA tasks, such as finding inconsistencies, reducing design debt, and connecting design intent with front-end implementation.
Concepts
- Agentic workflows
- Design-to-code workflows
- Automated design audits
- Multimodal prototyping
- Generative visual exploration
- AI-assisted motion design
- Automated documentation
- Design QA and regression checking
- Context-aware design guidance
- Human + AI collaboration
Technology
- Cursor
- Claude Code
- Claude Design
- AI agents and skills
- Custom GPTs
- Markdown
- Figma MCP
- Figma Agents
- Figma Make
- Figma Weave
- Nano banana
Purposes
- Automated system, token, and accessibility audits
- Design-to-code fidelity
- Component specs and docs
- Advanced coded prototypes
- Data synthesis
- Imagery, animation, and video
- Governance support
- Improved training and adoption
- Reduced system repetition
- Interaction pattern exploration