My expertise spans the scopes of web and UX design, UI (design systems), and Visual Design. Below is an outline of my philosophies and hands-on skills.


Digital design has come a long, long way since I first entered the industry, especially web design. Although the design process can vary greatly for different clients and projects, there are a few methodologies I like to use to create a structured process. 

Design foundations:

  • Human-Computer Interaction (MIT-certified)
  • User-Centered Design
  • Design Thinking
  • Atomic Design

Primary tools:

  • Figma
  • Photoshop
  • Illustrator
  • InDesign
  • Animate

Web Design + UX Design

For web and UX design, I work within the space of Design Thinking; a production methodology that I adapt to each project to reach an optimal balance of quality and energy. For web design, I emphasize usability and accessibility, and seek to find the perfect balance between form and function.

Web design:

  • Mobile-first responsive design
  • Accessibility (WCAG, ADA)
  • Typography, composition, color theory for web
  • Visual / graphic design for web
  • Polished comps, mockups
  • Basic animation
  • WordPress, Woocommerce

UX design: 

  • User personas
  • Moodboards
  • Flow charts, journey maps
  • Information architecture
  • Wireframing

UI Design / Design Systems

Design systems, component libraries, and UI Kits are essential building blocks in modern digital design. My expertise includes building and maintaining whole design systems, component libraries, UI Kits, and complex components. I specialize in Figma to create and manage design systems of all types and sizes.

Design systems (Figma):

  • Scalable design system building
  • Design system management
  • Complex component builds
  • Interaction design
  • Variables, Modes
  • Web, wireframing, UI kits
  • Component-based specs
  • Prototyping

Visual Design

My visual design expertise includes promotional and marketing graphic design, all manner of print design, email design, B2B and B2C design, OOH design, basic animation, and more.

Visual design expertise: 

  • Typography, composition, color theory
  • Print design (marketing, OOH, digital)
  • B2B, B2C design
  • Editorial design / layout
  • Packaging design
  • Banner / social media ads
  • Email design

Branding and Identity

I specialize in helping clients develop effective brands and collateral that carry their messages.

Branding expertise:

  • Style / brand guides
  • Color exploration
  • Typography exploration
  • Logo design
  • Photo selection and styling
  • Press kits