Design Expertise
My expertise is comb-shaped with specialties in design systems, design craft, UI design, and product design, especially interaction and visual design.
My design processes are deeply rooted in traditional art and design foundations, as well as evolving modern principles. These foundations guide and support my craft, bringing logic, purpose, and proven results to the products I work on.
Design foundations
- Human-computer interaction
- User-centered design
- Cyberpsychology
- Systems thinking
- Spatial design / Gestalt
- Inclusive design
Evolving methods
- Design as governance
- Accessibility
- Mobile-first design
- Design ethics
- AI-enhanced workflows
Design systems
My expertise includes planning, managing, building, and maintaining full scale, enterprise level Figma-based design systems, as well as smaller component libraries and UI Kits. I specialize in atomic builds that capitalize on Figma’s advanced properties, while ensuring design flexibility and code parity.
I’m also using multiple AI solutions in workflows to perform system audits for style consistency, gaps in components, and redundancies.
Design systems
- Systems thinking
- Atomic design
- Scalable design system planning
- System and component architecture
- System audits and streamlining
- Token planning
- Grid and layout
- Specs and documentation
- Adoption, support, training
- Google Material design
- Apple HIG
Figma
- Component craft
- Built-in guardrails
- Token-based styling and theming
- Modes for advanced theming and automation
- Accessibility and annotation
- Eng handoff
- Figma Slides
- Figma Make
- Figma MCP + AI agents (Cursor, Claude Code)
- AI prototyping
Product & interaction design
In the broader sense, product and experience design encompass a breadth of disciplines that stretches across project discovery to full scale project design. In this sense, I work within the space of design thinking; a production methodology that I adapt to each project to reach an optimal balance of quality and energy. I emphasize usability and accessibility, and seek to find the perfect balance between form and function in all projects.
Product disciplines
- Interaction design
- Visual design
- UI + web design
- Mobile-first design
- Accessibility (WCAG, ADA)
- Inclusive design
Process + deliverables
- Polished, high fidelity comps
- Journey maps
- Information architecture
- Content creation
- Copywriting
- AI-enhanced content
Visual design
My visual design expertise extends to print and collateral. Having owned a small design agency for a little over a decade allowed me to develop skills in visual and graphic design for an array of physical and promo products including all manner of printed materials, packaging, editorial design, and more.
Visual design
- Typography, composition, color theory
- Print design
- B2B, B2C design
- Editorial design + layout
- Packaging design
- Banner + social media ads
- Email design
- Generative AI
Identity
- Moodboards
- User personas
- Color exploration
- Typography exploration
- Logo design
- Style and brand guides
- Press kits
- Photo selection + editing
AI as a design partner
I’m exploring AI as a way to reduce friction in the design process by automating repetitive work, accelerating documentation and QA, and creating more space for strategy, craft, accessibility, and systems thinking.
I’m also experimenting with AI for more advanced design workflows, including code prototyping, CSS and SVG animations, creating moments of delight, micro-interactions, and design-to-code exploration. I’m especially interested in how AI can work alongside Figma and emerging tools like Figma MCP to inspect component structures, analyze variables and tokens, identify inconsistencies, identify design debt throughout design ecosystems, and better connect design intent with front-end implementation.
Concepts
- Prompt design
- Vibe coding
- CSS animation
- Generative AI
- Code prototyping
- Context-aware AI
- Custom GPT design
Technology
- Claude Code
- Cursor
- Codex
- ChatGPT
- Figma MCP
- Figma Make
- Nano Banana
Purposes
- A11Y auditing
- Microcopy
- Token auditing
- Spec clarification
- Documentation
- System health checks
- Research synthesis