Expertise

My expertise spans the scopes of UX, UI (System Design), Product, and Visual Design. Here’s an outline of my foundations and hands-on skills.

Foundations

Digital design has come a long way since I first entered the industry, especially web design. The design process varies greatly for every client and project, but there are a few methodologies I like to use to create a structured process. 

Design foundations:

  • Human-Computer Interaction
  • User-Centered Design
  • Design Thinking
  • Atomic Design

Primary tools:

  • Figma
  • Photoshop
  • Illustrator
  • InDesign

Design Systems,
Component Libraries

Design systems, component libraries, and UI Kits are essential building blocks in modern digital design. My expertise includes building design systems, component libraries, UI Kits, and complex components. I specialize in Figma to create and manage design systems of all types and sizes.

Design system expertise (Figma):

  • UI kits 
  • Component libraries 
  • Component builds
  • Design systems 

UX / Product Design

For product design spanning the UI and UX spectrum, I work within the space of Design Thinking; a production methodology that I adapt to each project to reach an optimal balance of quality and energy. For both web and system design, I incorporate Atomic Design principles with emphasis on usability, and optimization of structure and system management.

UX / product design expertise:

  • User personas, moodboards
  • Journey maps
  • Information architecture
  • Interaction design
  • Wireframing 
  • Polished designs
Jessica Miller UX UI Visual Designer
Jessica Miller UX UI Visual Designer

Visual Design

Visual Design is an encompassing and overlapping discipline that can include graphic design, brand design, and UX / UI design, depending on the project. My visual design expertise includes promotional and marketing graphic design, all manner of print design, email design, B2B and B2C design, OOH design, and more.

Visual design expertise: 

  • Print design
  • B2B, B2C design
  • Editorial design / layout
  • Packaging design
  • Email design

Branding and Identity

Branding is unique for every client, and can vary greatly in depth and scope. I specialize in helping clients develop effective brands that carry their messages.

Branding expertise:

  • Style / brand guides
  • Color exploration
  • Typography exploration
  • Logo design
  • Photo selection and styling
  • Press kits
Brand and collateral design