Expertise

Summary of my design expertise and areas of focus. Contact me to discuss a project.
Jessica Miller UX UI Visual Designer
Jessica Miller UX UI Visual Designer

Foundations

Digital design has come a long way since I first entered the industry, especially web design. The design process varies greatly for every client and project, but there are a few methodologies I like to use to create a structured process. 

Design methodologies:

  • Human-Computer Interaction
  • User-Centered Design
  • Design Thinking
  • Atomic Design
Jessica Miller UX UI Visual Designer

Product / UI / UX Design

For product design spanning the UI and UX spectrum, I work within the space of Design Thinking; a production methodology that I adapt to each project to reach an optimal balance of quality and energy. For both web and system design, I incorporate Atomic Design principles with emphasis on usability, and optimization of structure and system management.

Product design expertise: 

  • UI Kits / Component libraries (Figma)
  • System design (Figma)
  • Interaction design
  • UX design for web and device
    • User personas
    • Moodboards, journey maps
    • Information architecture
    • Wireframing, polished comps
Jessica Miller UX UI Visual Designer
Jessica Miller UX UI Visual Designer
Jessica Miller UX UI Visual Designer

Visual / Collateral Design

Visual Design is an encompassing and overlapping discipline that can include graphic design, brand design, and UX / UI design, depending on the project. Visual design includes promotional and marketing graphic design, all manner of print design, email design, B2B and B2C design, OOH design, and more.

Visual design expertise: 

  • Print design
  • B2B, B2C design
  • Editorial design / layout
  • Packaging design
  • Email design
Brand and collateral design

Branding & Identity

Branding is unique for every client, and can vary greatly in depth and scope. I specialize in helping clients develop effective brands that carry their messages.

Branding expertise: 

  • Style / brand guides
  • Color exploration
  • Typography exploration
  • Logo design
  • Photo selection and styling
  • Press kits
Brand and collateral design
Jessica Miller UX UI Visual Designer
Jessica Miller UX UI Visual Designer

Design Tools

A recent internal survey at Amazon showed that senior level designers specialize in 4 design tools, on average. Although there are many auxiliary and alternative tools used, my primary tools are:

  • Figma
  • Photoshop
  • Illustrator
  • InDesign
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