Expertise

My expertise spans the scopes of web and UX design, UI (design systems), and Visual Design. Below is an outline of my philosophies and hands-on skills.

Foundations

Digital design has come a long, long way since I first entered the industry, especially UX and UI design. Although the design process can vary greatly for different clients and projects, there are a few methodologies I like to use to create a structured process. 

Design foundations:

  • Human-Computer Interaction (MIT-certified)
  • User-Centered Design
  • Cyberpsychology
  • Accessibility
  • Design Thinking
  • Atomic Design

Primary tools:

  • Figma
  • Photoshop
  • Illustrator
  • InDesign
  • Animate

UX + UI Design

For UX and UI design, I work within the space of Design Thinking; a production methodology that I adapt to each project to reach an optimal balance of quality and energy. I emphasize usability and accessibility, and seek to find the perfect balance between form and function, always with focus on the user and accessibility.

UX design: 

  • User personas
  • Moodboards
  • Flow charts
  • Information architecture
  • Content creation
  • Copywriting
  • Wireframing

UI design:

  • Interaction design
  • Mobile-first design
  • Accessibility (WCAG, ADA)
  • Typography, composition, color theory
  • Visual design and graphics
  • Polished comps and mockups
  • Basic animation
  • Bridging design and dev

Design Systems

Design systems, component libraries, and UI Kits are essential building blocks in modern digital design. My expertise includes building and managing full scale, enterprise level design systems, as well as component libraries, UI Kits, and complex component builds. I specialize in Figma to create and manage design systems of all types and sizes.

Design system expertise (Figma):

  • Scalable design system builds
  • System and component architecture
  • Complex component builds
  • Tokens, Variables, Modes
  • Specs and documentation
  • Accessibility and annotation
  • Bridging design, dev, and eng

Visual Design

My visual design expertise includes promotional and marketing graphic design, all manner of print design, email design, B2B and B2C design, OOH design, basic animation, and more.

Visual design expertise: 

  • Typography, composition, color theory
  • Print design (marketing, OOH, digital)
  • B2B, B2C design
  • Editorial design / layout
  • Packaging design
  • Banner / social media ads
  • Email design

Branding and Identity

I specialize in helping clients develop effective brands and collateral that carry their messages.

Branding expertise:

  • Style / brand guides
  • Color exploration
  • Typography exploration
  • Logo design
  • Photo selection and styling
  • Press kits