Premier SkinMD
Minneapolis, Minnesota
Premier SkinMD is an exclusive, direct-pay dermatology clinic, founded by nationally recognized Top Doctor, Dr. Neil A. Shah, of Clarus Dermatology.
Brand // Website // Collateral
My role
Design lead
Skills used
- Creative dir.
- Interaction design
- UI / web design
- Visual design
- Info arch.
- Copywriting
Services and deliverables
Brand // identity
- Brand exploration
- Color palette
- Typography
- Logo design
UI design // website
- Moodboards
- User flows
- UI / polished designs
Visual // collateral
- Business cards
- Tri-fold brochures
- Photography selection
Promo // marketing
- Custom email templates (Mailchimp)
- Select copywriting
Brand design
As an exclusive dermatology practice, we designed the brand to reflect this image, as opposed to a classic medical look. A script font with a signature appeal was chosen for the logo, and complimented with an array of gold tones, and light and dark grays. The brand is clean and uncomplicated, and creates a high-end, clinical feel. The logo can be displayed with or without the tagline, depending on the application.
UI // web design
Premier SkinMD’s website extends the exclusive feel of the brand, with a fullscreen, minimal homepage. The full width slider cycles through images of people from different genres, genders, and ages, all isolated on a white or light gray background for an ultra clean look. Gold accents are used throughout, with large, full width header imagery, modern fonts, and contrasted by a charcoal gray footer.
Website features include a before-and-after patient gallery, dermatology services details, live appointment booking integration, physician data, and fee schedule for direct-pay patients. The focus of the UX and UI was on promotion of the clinic’s launch, providing an explanation and benefits of direct-pay, and prompting users to use the live appointment booking feature.
Visual design // collateral
For the launch, I designed business cards and coordinating tri-fold brochure. The brochure focuses on introducing the clinic’s direct-pay model, and detailing dermatology services offered. The design of both keeps with the minimal feel, with the brochure featuring the same imagery as the website for a cohesive, recognizable aesthetic.
High fidelity designs
Homepage
