Design Type: Brand • UX • Visual

Premier SkinMD

Arden Hills, Minnesota

Premier SkinMD is an exclusive, direct-pay dermatology clinic, founded by nationally recognized “Top Doctor”, Dr. Neil A. Shah, of Clarus Dermatology.


As an exclusive dermatology practice, we designed the brand to reflect this image, as opposed to a classic medical look. A script font with a signature appeal was chosen for the logo, and complimented with an array of gold tones, and light and dark grays. The brand is clean and uncomplicated, and creates a high-end, clinical feel. The logo can be displayed with or without the tagline, depending on the application.


Premier SkinMD’s website extends the exclusive feel of the brand, with a fullscreen, minimal homepage. The full width slider cycles through images of people from different genres, genders, and ages, all isolated on a white or light gray background for an ultra clean look. Gold accents are used throughout, with large, full width header imagery, modern fonts, and contrasted by a charcoal gray footer.

Website features include a before-and-after patient gallery, dermatology services details, live appointment booking integration, physician data, and fee schedule for direct-pay patients. The focus of the UX and UI was on promotion of the clinic’s launch, providing an explanation and benefits of direct-pay, and prompting users to use the live appointment booking feature.

Note: As of late 2019, Premier SkinMD has been absorbed by Clarus Dermatology.


For promotional purposes, we designed business cards with the brand colors, and a matching tri-fold brochure. The brochure focuses on introducing the clinic’s direct-pay model, and detailing the dermatology services offered. The design of both keeps with the minimal feel, with the brochure featuring the same imagery as the website for a cohesive, recognizable aesthetic.

My Role

  • Creative Director
  • UX Designer
  • Visual Designer

The Goods

Website Features

  • Wordpress CMS
  • Mobile responsive design
  • Forms with invisible spam protection and branded auto-responders
  • Comprehensive SEO


  • Logo design
  • Color palette definition

Print & Collateral

  • Business card design
  • Tri-fold brochure


  • Social media profile imagery
  • Photo selection and editing


Fullscreen, minimal slider with isolated models, clinic introduction, and details about direct-pay.

parallax main image

About Direct Pay

Informational page explaining what direct-pay is, and the benefits for patients.

parallax side image

Fee Schedule

Informational page displaying service fee schedule for direct-pay procedures.

parallax main image

Cosmetic Dermatology

Informational page detailing Premier SkinMD's cosmetic dermatology procedures.

parallax side image

Contact Me

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