Zoo is a forthcoming wine label located in the heart of California’s wine country, Paso Robles.
PROJECT TYPE Brand • Visual
My Role
Art Director
Visual Designer
Brand Design
Zoo wanted a non-stuffy, fun identity that embodied the variety and chaos of the natural world. I ran wild with the idea of incorporating California’s flora and fauna into the packaging design. I chose a bevvy of California native animals for the illustrative components, all of which were near to the hearts of Zoo’s founders. Coyotes, turkey vultures, rabbits, boar, goats, elk, black bears, egrets, fox, and octopi, to be exact, were chosen to form the “zoo” for which Zoo Vineyard was named.
Collateral
Wine Labels The brand and label designs break the norm of your typical wine business. Zoo is fun and approachable, yet deeply rooted in California’s world-class viticulture industry.
Stationery & Retail Bags Zoo’s stationery and cloth bags features bold red and gold silhouettes depicting local wildlife of the California hills. A simple corrugated paper retail bag was also produced with Zoo’s primary logo, in gold, displayed extra large.