Zoo Vineyard

Paso Robles, California

Zoo is a forthcoming wine label located in the heart of California’s wine country, Paso Robles.

Brand • Visual
My Role
  • Art Director
  • Visual Designer
Brand Design

Zoo wanted a non-stuffy, fun identity that embodied the variety and chaos of the natural world. I ran wild with the idea of incorporating California’s flora and fauna into the packaging design. I chose a bevvy of California native animals for the illustrative components, all of which were near to the hearts of Zoo’s founders. Coyotes, turkey vultures, rabbits, boar, goats, elk, black bears, egrets, fox, and octopi, to be exact, were chosen to form the “zoo” for which Zoo Vineyard was named.


Wine Labels
The brand and label designs break the norm of your typical wine business. Zoo is fun and approachable, yet deeply rooted in California’s world-class viticulture industry.

Stationery & Retail Bags
Zoo’s stationery and cloth bags features bold red and gold silhouettes depicting local wildlife of the California hills. A simple corrugated paper retail bag was also produced with Zoo’s primary logo, in gold, displayed extra large.

The Goods
Brand Design
  • Logo & multiple insignia
  • Brand guide
Collateral Design
  • Wine bottle labels
  • Cloth and paper retail bags
  • Stationery
Visual Design
  • Illustration / digital art
Back To Top

Display your work in a bold & confident manner. Sometimes it’s easy for your creativity to stand out from the crowd.