Zoo wanted a non-stuffy, fun identity that embodied the variety and chaos of the natural world. I ran wild with the idea of incorporating California’s flora and fauna into the packaging design. I chose a bevvy of California native animals for the illustrative components, all of which were near to the hearts of Zoo’s founders. Coyotes, turkey vultures, rabbits, boar, goats, elk, black bears, egrets, fox, and octopi, to be exact, were chosen to form the “zoo” for which Zoo Vineyard was named.