Wolf & Malcolmson

San Francisco, California & Portland, Oregon

Wolf & Malcolmson operates exclusively online, offering discounted new and pre-loved fashion from coveted brands such as Free People, Urban Outfitters, Anthropologie, Frye, Kelsi Dagger, Kate Spade, and more.

PROJECT TYPE
Brand • UX • Visual
My Role
  • Creative Director
  • UX Designer
  • Visual Designer
  • Info Architect
Brand Design

Wolf & Malcolmson’s logo is a monogram style, with each letter formed in a different font. The two font styles are meant to represent W&M’s eclectic, wide-ranging inventory. The logo was designed in two forms: open monogram, and enclosed monogram surrounded by an old-fashioned, black and white frame.

UX / Website Design

I went with bold visuals for the website, and developed a comprehensive online store with wholesale and direct-to-consumer purchasing capabilities. Sharing and review incentives were added at checkout, as well as a mailing list prompt with discount codes in exchange for subscription.

Collateral

I designed several invitations for an annual and biannual fashion show held near the botanical gardens in Golden Gate Park, San Francisco, CA. These shows are special in that they feature up-and-coming West Coast fashion designers with the beautiful park setting as the backdrop, and all proceeds go to the CA SPCA and Human Society.

I also designed W&M’s business cards, which feature a modified version of the framed logo overlaid on vivid fabric swatch motifs. The cards are unique and eye-catching independently, and form a colorful, eclectic mosaic when grouped together. Cardstock is a thick recycled linen texture to bring life to the fabric swatches.

The Goods
Site Configuration
  • WordPress + Woocommerce
  • Elementor Page Builder
  • Proprietary WP theme
  • Designed with Figma
Brand Design
  • User personas
  • Color palette
  • Typography
  • Logo
  • Brand guide
Collateral Design
  • Business cards
  • Annual fashion show invites
  • Lookbook
Visual Design
  • Photography selection
  • Photo editing and correction
  • Custom Woocommerce emails
  • Custom Mailchimp email templates
Content Creation
  • Limited copywriting
  • Copy editing
High-fidelity Design

Homepage, Woocommerce product page.

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