Wolf & Malcolmson

San Francisco, California

Project Type

  • Brand
  • eCommerce website
  • Collateral


  • Web + UX design
  • Visual design
  • Info architecture

The Client

Wolf & Malcolmson operates exclusively online, offering discounted new and pre-loved fashion from coveted brands such as Free People, Urban Outfitters, Anthropologie, Frye, Kelsi Dagger, Kate Spade, and more.

Brand Design

Wolf & Malcolmson’s logo is a monogram style, with each letter formed in a different font. The two font styles are meant to represent W&M’s eclectic, wide-ranging inventory. The logo was designed in two forms: open monogram, and enclosed monogram surrounded by an old-fashioned, black and white frame.

Web Design // eCommerce Website

W&M’s income is generated primarily through their ecommerce website, with a DTC model. The goal of the visuals was to ensure key shopping actions could be easily performed, without sacrificing the company’s aesthetics. W&M’s primary consumer is what we referred to internally as “vibe people” – a wide ranging age group, predominantly female, design-inclined, and who enjoy creating aesthetic lifestyle compositions in many forms. As such, I went with a subtly bohemian feel with neutral colors and extra focus on ensuring photography is complimentary across the website. The design is inspired by the primary brands resold on the site: Anthropologie and Free People.

Visual Design // Collateral

For W&M, I designed several collateral items, including event invites, stationery, and lookbooks. W&M loves eclectic aesthetics, with lots of bold colors, florals, and contrasting patterns, which made this design work especially fun.

Event Invites + Lookbook
I designed several invitations and a coordinating lookbook for W&M’s biannual fashion and trunk show held near the botanical gardens in Golden Gate Park, San Francisco, CA. These shows are special in that they feature up-and-coming West Coast fashion designers with the beautiful park setting as the backdrop, and all proceeds go to the CA SPCA and Humane Society.

Business Cards
The business cards feature the logo framed and overlaid on vivid fabric swatch motifs. The cards are unique and eye-catching independently, and form a colorful, eclectic mosaic when grouped together. Cardstock is a thick recycled linen texture to bring life to the fabric swatches.

Services and products provided:

Brand Design

  • Brand exploration
  • User personas
  • Color explorations / palette
  • Typography
  • Logo design
  • Brand / style guide


  • Discovery
  • Moodboards
  • User flows, purchasing journeys
  • Wireframing
  • Polished designs

Visual & Collateral Design

  • Business cards
  • Fashion show invitations
  • Lookbook designs and templates
  • Photography selection and editing


  • Custom Mailchimp emails
  • Select copywriting

High Fidelity Designs