Wolf & Malcolmson

San Francisco, California & Portland, Oregon

Wolf & Malcolmson operates exclusively online, offering discounted new and pre-loved fashion from coveted brands such as Free People, Urban Outfitters, Anthropologie, Frye, Kelsi Dagger, Kate Spade, and more.

PROJECT TYPE
Brand • UX • Visual

My Role

Creative Director
UX Designer
Visual Designer
Info Architect

Brand Design

Wolf & Malcolmson’s logo is a monogram style, with each letter formed in a different font. The two font styles are meant to represent W&M’s eclectic, wide-ranging inventory. The logo was designed in two forms: open monogram, and enclosed monogram surrounded by an old-fashioned, black and white frame.

UX / Website Design

I went with bold visuals for the website, and developed a comprehensive online store with wholesale and direct-to-consumer purchasing capabilities. Sharing and review incentives were added at checkout, as well as a mailing list prompt with discount codes in exchange for subscription.

Collateral

I designed several invitations for an annual and biannual fashion show held near the botanical gardens in Golden Gate Park, San Francisco, CA. These shows are special in that they feature up-and-coming West Coast fashion designers with the beautiful park setting as the backdrop, and all proceeds go to the CA SPCA and Human Society.

I also designed W&M’s business cards, which feature a modified version of the framed logo overlaid on vivid fabric swatch motifs. The cards are unique and eye-catching independently, and form a colorful, eclectic mosaic when grouped together. Cardstock is a thick recycled linen texture to bring life to the fabric swatches.