Train Fight Recover
San Diego, California
Train Fight Recover is a community-based website offering comprehensive fitness resources and services for strength and conditioning coaches, active military professionals, those preparing to join the armed forces, and first responders.
PROJECT TYPE
Brand • UX • Visual
My Role
- Creative Director
- UX Designer
- Visual Designer
- Info Architect
For the color palette, I opted for a vivid blue, contrasted with charcoal gray and white. The combination makes for a strong impression that suits the target audience. For a robust look, ultra bold sans-serif type is used throughout, with subtitles in a lesser weight.
The logo features a Phoenix icon to represent the strength and repetition of endurance training and field work. As the Phoenix is born, lives, dies, and is reborn, so too does one train, fight, recover, and repeat.
The website is chock full of features and useful info, and built around four main sections: 1) a podcast produced by TFR’s founders and featured guest experts, 2) an online store for specialized active gear, 3) integration of online fitness programs led by TFR experts, and 4) a multi-author blog with articles written by real-world health and fitness experts, active military members, and competitive athletes.
As a community-driven website, I included several contact prompts for viewers to submit their expertise in the form of articles, photos, goods, reviews, guest podcast features, etc. And a Mailchimp mailing list subscription was integrated to offer exclusive promos and other beneficial info.
Double-sided business cards were designed and printed on thick, black card stock with blue painted edges.
I also designed a detailed promotional booklet intended for investment partnerships, and a lighter tri-fold brochure for general distribution. The booklet includes comprehensive website data and company growth plans presented in a highly visual format. Imagery includes a wealth of action shots, technical mockups, and infographics. The smaller brochure serves as an introduction to the core features of TFR, with visuals focused mainly on military and first responders.
Site Configuration
- WordPress + Woocommerce
- WP Bakery Page Builder
- Proprietary WP theme
- ADA compliant
- Designed with Figma
Brand Design
- Color palette
- Typography
- Logo
- Brand guide
Collateral Design
- Business cards
- Tri-fold brochure
- B2B investment booklet
Visual Design
- Photography selection
- Photo editing and correction
- Custom Woocommerce emails
- Custom Mailchimp email templates
Content Creation
- In-depth copywriting
