The Garden
Brentwood, California
The Garden is a unique company that offers hydroponically-grown herbs at select local groceries and markets in the San Francisco area. The Garden has developed a system to quickly replenish spent herb displays, allowing consumers to purchase freshly picked herbs.
PROJECT TYPE
Brand • Visual
My Role
- Art Director
- Visual Designer
For The Garden, I designed an insignia style logo for with a rustic feel, perfect for the farm-to-table nature of the company.
I also designed business cards and packaging for The Garden’s fresh picked herbs.
The cards are some of my favororite, and feature a leaf pattern with the veins letterpressed on one side of a two-ply, silk matte card, with companh info letterpressed on the opposite side. Silk matte cardstock was selected because of its tactile properties, which tends to feel like smooth skin or cellulose, giving the cards the feel of a real leaf.
Brand Design
- Color palette
- Typography
- Logo
Collateral Design
- Specialty print business cards
- Packaging
- Retail bags
Visual Design
- Photo editing / digital art
