The Garden
Brentwood, California
The Garden offers fresh, customer-plucked, hydroponically-grown herbs at select local groceries and markets in the San Francisco area. The Garden has developed a system to quickly replenish spent herb displays, allowing consumers to purchase freshly picked herbs.
Visual design // Collateral
My role
Design lead
Skills used
- Creative dir.
- Visual design
- Packaging design
Services and deliverables
Brand // identity
- Brand exploration
- Color palette
- Typography
- Logo design
Visual // collateral
- Specialty print business cards
- Food packaging
- Retail bags
Brand design
For The Garden, I designed an insignia style logo for with a rustic feel, perfect for the farm-to-table nature of the company.
Visual design // collateral
I also designed matching packaging and stationery.
The business cards feature a leaf pattern with the veins letter-pressed on one side of a two-ply, silk matte card, with company info on the opposite side. Silk matte cardstock was selected because of its tactile properties, which tends to feel like smooth skin or cellulose, giving the cards the feel of a real leaf.
