Stellar Cellars
Seattle, Washington
Stellar Cellars is a forthcoming wine retailer offering expertly curated specialty, rare, and limited edition labels. To commemorate their official opening, Stellar Cellars is launching an exclusive collection of locally sourced varietals, packaged in collector edition bottles and boxes.
Visual design // Collateral
My role
Design lead
Skills used
- Creative dir.
- Brand design
- Visual design
- Packaging design
Services and deliverables
Brand // identity
- Brand strategy
- Color explorations / palette
- Typography explorations
- Logo design
Visual // collateral
- Wine bottle labels and boxes
- Hang tags
- Cloth bags
- Photo editing / digital art
- Photo editing and correction
Brand // visual design
In keeping with their namesake, I designed a cosmic themed brand and packaging, incorporating star iconography, nebulae, eclipses, and space scenery. For the logo, a recognizable stellar icon and futuristic font were used.
Wine Labels / Wraps
For the labels, I designed a full-bottle matte wrap with coordinating wine boxes. The name of the wine and Stellar’s icon are embossed in the wrap for a unique, tactile experience.
Marketing Collateral
Reusable cloth bags and hand-cut, recycled paper product tags were also designed for increased brand recognition.
