Springs Dermatology +
Springs Hair Restoration

John’s Creek, Georgia

Project Type

  • Websites
  • Micro-websites


  • Creative direction
  • Web + UX design
  • Info architecture

The Client

Located just outside of Atlanta, GA, Springs Dermatology and Springs Hair Restoration are subsidiaries of the established practice, Johns Creek Dermatology. These two new practices, which co-exist in the same office space, offer a wide range of specialized cosmetic and hair restorative services from Johns Creek’s experts.

Springs Dermatology, Atlanta, GA

UX Design // Website

I started with a detailed discovery period, followed by the typical UX design process. I also created detailed micro-sites for each practice, which were published during the development period. As this project was centered around the creation of brand new websites, I also handled all of the technical aspects of hosting and domain name pointing, in addition to the design and development of the websites.

The practices already had new branding designed, including logos and color palettes, which formed the base of the website’s aesthetic direction. Atlanta is a particularly diverse area, so I took extra care in photo selection to be widely inclusive, although primarily female, as this is more representative of the practice’s target clientele. As was the preference of the practice’s founder, I selected imagery with the highest traditional beauty appeal and applied heavier editing and skin correction than usual to ensure the models were presented with absolute perfection. “Perfection” was the trend throughout, from the tone of the copy that my company wrote, to all display elements throughout.

Springs Dermatology Homepage

Spring Dermatology + Springs Hair Restoration Micro-sites
Micro-sites were designed and published during the design and development of the new websites.

B2B Project Proposal

As this was a larger project, the client was presented with a detailed proposal. Although this is an auxiliary item, I’ve included it here because it serves as a good example of B2B and editorial design. 

Services and products provided:


  • Discovery
  • User flows
  • ADA-compliance
  • Polished designs

Visual & Collateral Design

  • 52-page B2B proposal
  • Photography selection
  • Photo editing and correction


  • In-depth copywriting
  • Custom Mailshimp email templates

High Fidelity Designs