I started with a detailed discovery period, followed by the typical UX design process. I also created detailed micro-sites for each practice, which were published during the development period. As this project was centered around the creation of brand new websites, I also handled all of the technical aspects of hosting and domain name pointing, in addition to the design and development of the websites.

The practices already had new branding designed, including logos and color palettes, which formed the base of the website’s aesthetic direction. Atlanta is a particularly diverse area, so I took extra care in photo selection to be widely inclusive, although primarily female, as this is more representative of the practice’s target clientele. As was the preference of the practice’s founder, I selected imagery with the highest traditional beauty appeal and applied heavier editing and skin correction than usual to ensure the models were presented with absolute perfection. “Perfection” was the trend throughout, from the tone of the copy that my company wrote, to all display elements throughout.