Rerun Productions
Arroyo Grande, California
Rerun Productions has been creating amazing lighting and home furnishings from recycled items since the late 90’s. Rerun’s clever designs integrate salvaged parts from computers, musical instruments, antique doodads, space shuttle parts, and much more. Rerun also uses eco-friendly methods in creating their signature lamp shades, which consist of handmade paper from banana tree leaves and vegetable dyes.
PROJECT TYPE
UX • Visual
My Role
- Creative Director
- UX Designer
- Visual Designer
I’ve worked with Rerun since 2006, having revamped their website a number of times since then. This latest iteration consists of an ultra-minimal, modern design that showcases Rerun’s work and allows for easy contact and purchase.
Although Rerun’s pioneer and designer, Steve Bewley, isn’t one for braggadocio, I sneaked in a list of Rerun’s celeb customers, which includes the likes of Kevin Spacey, Sandra Bullock, Kelly LeBrock, and Herb Alpert, among others.
Steve likes sleek, modern, dark print items, and I was happy to oblige when designing the business cards. Thick, black card stock makes for a bold impression, and a stamped logo and text add a level of visual impact and tactility.
The stationery incorporates natural kraft paper, appropriate for the organic nature of Rerun’s designs. In keeping with with Rerun’s eco-friendly practices, both the business cards and stationery were printed on recycled paper stock.
Site Configuration
- WordPress + Woocommerce
- Elementor Page Builder
- Proprietary WP theme
- Designed with Figma
Collateral Design
- Stationery (business cards, stationery, folders, notebooks)
Visual Design
- Moodboards
- Photography selection
- Photo editing and correction
- Custom Woocommerce emails
- Custom Mailchimp email templates
Content Creation
- In-depth copywriting
- Product photography
Homepage variations, Woocommerce product page, blog archive.
