Postologie
Postologie is a new classified and community website for the West Coast, including California, Oregon, Washington, and close surrounding areas. Postologie seeks to create a safe and honest classified platform through close member and listing moderation.
PROJECT TYPE
Brand • UX • Visual
My Role
- Creative Director
- UX Designer
- UI Designer
- Visual Designer
For the brand, Postologie wanted a casual, friendly, and distinctly West Coast feel that didn’t favor any one particular region. Blue, greens, and beige colors were chosen for the palette, with a primary turquoise/cyan hue.
The logo is an insignia style used in three forms: minimal, simple, and extended, with each utilizing various taglines and descriptors, as illustrated below.
The primary site is divided into three parent regions – California, Oregon, and Washington – which are further divided into localized sub-regions. Each region and sub-region feature comprehensive classified listings and community features, complete with ratings, payment options, user profiles, listing maps, and more.
One of the main website features Postologie requested was location-based header imagery on the homepage. So viewers in Washington, for example, will see only Washington related imagery, and so forth. This would create a more local feel, which is important when building a community-based resource.
Double-sided business cards were designed for pre-launch. The cards feature the same imagery displayed within the website’s header to create a sense of uniformity.
Site Configuration
- WordPress + Woocommerce
- Custom listing plugin
- WP Bakery Page Builder
- ADA compliance
- Proprietary WP theme
- Designed with Figma
Brand Design
- Brand strategy
- Color palette
- Typography
- Logo
- Brand guide
Visual & Collateral Design
- Business cards
- Custom Woocommerce emails
- Custom Mailchimp email templates
Content Creation
- Limited copywriting
- Photography selection
- Photo editing and correction
Homepage, category page, product listing page.
