Postologie is a new classified and community website for the West Coast, including California, Oregon, Washington, and close surrounding areas. Postologie seeks to create a safe and honest classified platform through close member and listing moderation.

Brand • UX • Visual
My Role
  • Creative Director
  • UX Designer
  • UI Designer
  • Visual Designer
Brand Design

For the brand, Postologie wanted a casual, friendly, and distinctly West Coast feel that didn’t favor any one particular region. Blue, greens, and beige colors were chosen for the palette, with a primary turquoise/cyan hue.

The logo is an insignia style used in three forms: minimal, simple, and extended, with each utilizing various taglines and descriptors, as illustrated below.

UX / Website Design

The primary site is divided into three parent regions – California, Oregon, and Washington – which are further divided into localized sub-regions. Each region and sub-region feature comprehensive classified listings and community features, complete with ratings, payment options, user profiles, listing maps, and more.

One of the main website features Postologie requested was location-based header imagery on the homepage. So viewers in Washington, for example, will see only Washington related imagery, and so forth. This would create a more local feel, which is important when building a community-based resource.


Double-sided business cards were designed for pre-launch. The cards feature the same imagery displayed within the website’s header to create a sense of uniformity.

The Goods
Site Configuration
  • WordPress + Woocommerce
  • Custom listing plugin
  • WP Bakery Page Builder
  • ADA compliance
  • Proprietary WP theme
  • Designed with Figma
Brand Design
  • Brand strategy
  • Color palette 
  • Typography
  • Logo
  • Brand guide
Visual & Collateral Design
  • Business cards
  • Custom Woocommerce emails
  • Custom Mailchimp email templates
Content Creation
  • Limited copywriting
  • Photography selection
  • Photo editing and correction
High-fidelity Design

Homepage, category page, product listing page.

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