West Coast

Project Type 

  • Brand
  • eCommerce website
  • Collateral


  • Web + UX design
  • Visual design

The Client

Postologie is a classified ad and community website for the West Coast. Postologie seeks to create a safe and honest classified platform through close member and listing moderation.

Brand Design

For the brand, Postologie wanted a casual, friendly, and distinctly West Coast feel that didn’t favor any one particular region. Blue, greens, and beige colors were chosen for the palette, with a primary turquoise/cyan hue. The logo is an insignia style used in three forms: minimal, simple, and extended, with each utilizing various taglines and descriptors, as illustrated below.

Web Design // eCommerce Website

The primary site is divided into three parent regions – California, Oregon, and Washington – which are further divided into localized sub-regions. Each region and sub-region feature comprehensive classified listings and community features, complete with ratings, payment options, user profiles, listing maps, and more.

One of the main website features Postologie requested was location-based header imagery on the homepage. So viewers in Washington, for example, will see only Washington related imagery, and so forth. This would create a more local feel, which is important when building a community-based resource.

Visual Design // Collateral

Double-sided business cards were designed for pre-launch. The cards feature the same imagery displayed within the website’s header to create a sense of uniformity.

Services and products provided:


  • Brand exploration
  • Color explorations / palette
  • Typography
  • Logo design
  • Brand / style guide


  • Moodboards
  • User flows, purchasing journeys
  • ADA-compliance
  • Wireframing
  • Polished designs

Visual & Collateral Design

  • Business Cards
  • Custom Woocommerce emails
  • Photography selection


  • Custom Mailchimp emails