Paganne Couture

Los Angeles, California

Project Type 

  • eCommerce website
  • Collateral


  • Creative direction
  • Web + UX design
  • Visual design

The Client

Adored by stars and models, and frequently featured in Harper’s Bazaar and Vogue, the iconic fashion house from the 60’s and 70’s is prepping for a monumental comeback, with reinvented couture and resort collections. The new Paganne Couture is sleek and cutting-edge, launching with evening, resort, and rack collections.

UX Design // eCommerce Website

The homepage features a minimal design, with fullscreen HERO imagery promoting various collections, styles, and individual pieces. Vibrant colors on a dark slate, and couture fashion photography were essential components for making a stunning visual impact. An online store was included for off-the-rack lines, as well as a blog, event calendar, and lookbooks. 

Visual Design // Collateral

Lookbooks were designed as part of the reintroduction of Paganne in the fashion world. As a freshly re-imagined couture label, I aimed to establish its updated image immediately, so as not to invoke the 1960s-1970s era that Paganne was famous for. Paganne was daring and dramatic back then, and, once again, in modern times. 

Couture “Nocturna” Evening Collection Lookbook
Vivid imagery set against a dark, dramatic backdrop with modern fonts and a clean layout perfectly showcase Paganne’s Couture Evening Collection. As Paganne’s couture collections are bespoke in nature, the lookbooks were created specifically for promotional and investment purposes, not consumer purchase. Each version included a show schedule and a colorful blip about featured runway models.

Resort Collection Lookbook
The Resort Collection Lookbook is deliberately casual, but still retains Paganne’s exclusive feel. The images are diverse, creating a myriad of visual atmospheres, which required special attention in creating a cohesive experience. To tie the varied landscapes together, and to prevent any feelings of disconnect, I designed a clean, uniform layout that transitions easily between a number of distinct sections. Light, airy colors evoke spring and summer, while carefully selected and matched photo comps showcase the beautiful destination photography.

Services and products provided:

Brand Design

  • Brand exploration
  • User personas
  • Color explorations / palette
  • Typography
  • Logo update
  • Brand / style guide


  • Discovery
  • Moodboards
  • Wireframing
  • Polished designs

Visual & Collateral Design

  • Stationery 
  • Magazine ads
  • Lookbook designs and templates
  • Photography selection and editing


  • Comprehensive copywriting
  • Custom Mailchimp emails