Paganne Couture

Los Angeles, California

Adored by stars and models, and frequently featured in Harper’s Bazaar and Vogue, the iconic fashion house from the 60’s and 70’s is prepping for a monumental comeback, with reinvented couture and resort collections. The new Paganne Couture is sleek and cutting-edge, launching with evening, resort, and rack collections.

Brand • UX • Visual
My Role
  • Creative Director
  • UX Designer
  • Visual Designer
UX / Website Design

The homepage features a minimal design, with fullscreen HERO imagery promoting various collections, styles, and individual pieces. Vibrant colors on a dark slate, and couture fashion photography were essential components for making a stunning visual impact.

An online store was included for off-the-rack lines, as well as a blog, event calendar, and lookbooks.


Couture Evening Collection Lookbook

Vivid imagery set against a dark, dramatic backdrop with modern fonts and a clean layout perfectly showcase Paganne’s Couture Evening Collection. As Paganne’s couture collections are bespoke in nature, the lookbooks were created specifically for promotional and investment purposes, not consumer purchase. Each version included a show schedule and a colorful blip about featured runway models.

Resort Collection Lookbook

The Resort Collection Lookbook is deliberately casual, but still retains Paganne’s exclusive feel. The images are diverse, creating a myriad of visual atmospheres, which required special attention in creating a cohesive experience. To tie the varied landscapes together, and to prevent any feelings of disconnect, I designed a clean, uniform layout that transitions easily between a number of distinct sections. Light, airy colors evoke spring and summer, while carefully selected and matched photo comps showcase the beautiful destination photography.

Like the Evening Collection Lookbook, the Resort Collection Lookbook was designed for promo and investment purposes.

The Goods
Site Configuration
  • WordPress + Woocommerce
  • WP Bakery Page Builder
  • Proprietary WP theme
  • Designed with Figma
Collateral Design
  • Catalog / lookbooks
  • Instagram, Facebook ads
Visual Design
  • Photography selection
  • Photo editing and correction
  • Custom Woocommerce emails
  • Custom Mailchimp email templates
Content Creation
  • In-depth copywriting
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