Modern Dermatology

Seattle, Washington

Project Type

  • Website

Responsibilities

  • Web + UX design
  • Info architecture

The Client

Modern Dermatology is a highly acclaimed dermatology clinic co-founded by board-certified dermatologist, Heather D. Rogers, MD, FAAD, developer of the popular skincare product, DOCTOR ROGERS RESTORE balm.

Web Design // Website

This project was a revamp, feature and content expansion, and platform migration from Squarespace to WordPress CMS. For the design, I kept with Modern Dermatology’s existing brand aesthetics with an ultra white, clinical look, contrasted with deep charcoal and black accents. Limited stock imagery was used, as photos of the clinic’s beautifully designed, modern interior worked perfectly.

Website features include before-and-after galleries, detailed service descriptions, physician bios, clinic reviews, and integrated press articles.

Services and products provided:

Website

  • Discovery
  • ADA-compliance
  • Wireframing
  • Polished designs

Visual Design

  • Photography selection
  • Photo editing and correction

Marketing

  • Custom Mailchimp emails

High Fidelity Designs