Modern Dermatology

Seattle, Washington

Modern Dermatology is a highly acclaimed dermatology clinic co-founded by board-certified dermatologist, Heather D. Rogers, MD, FAAD, developer of the popular skincare product, DOCTOR ROGERS RESTORE balm.

UX • Visual
My Role
  • Art Director
  • UX Designer
  • Visual Designer
UX / Website Design

This project was a revamp, feature and content expansion, and platform migration from Squarespace to WordPress CMS. For the design, I kept with Modern Dermatology’s existing brand aesthetics with an ultra white, clinical look, contrasted with deep charcoal and black accents. Limited stock imagery was used, as photos of the clinic’s beautifully designed, modern interior worked perfectly.

Website features include before-and-after galleries, detailed service descriptions, physician bios, clinic reviews, and integrated press articles.

The Goods
Site Configuration
  • WordPress
  • Elementor page builder
  • Proprietary WP theme
  • ADA compliant
  • Designed with Figma
Visual Design
  • Photography selection
  • Photo editing and correction
  • Custom Mailchimp email designs
Content Creation
  • Limited copywriting
High-fidelity Design
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