Modern Dermatology
Seattle, Washington
Modern Dermatology is a highly acclaimed dermatology clinic co-founded by board-certified dermatologist, Heather D. Rogers, MD, FAAD, developer of the popular skincare product, DOCTOR ROGERS RESTORE balm.
Website //
My role
Design lead
Skills used
- Interaction design
- UI / web design
- Visual design
- Info arch.
Services and deliverables
UI design // website
- Discovery
- Content architecture
- UI / polished designs
Visual // collateral
- Custom email templates (Mailchimp)
- Photography selection
- Photo editing and correction
UI // web design
This project was a revamp, feature and content expansion, and platform migration from Squarespace to WordPress CMS. For the design, I kept with Modern Dermatology’s existing brand aesthetics with an ultra white, clinical look, contrasted with deep charcoal and black accents. Limited stock imagery was used, as photos of the clinic’s beautifully designed, modern interior worked perfectly.
Website features include before-and-after galleries, detailed service descriptions, physician bios, clinic reviews, and integrated press articles.
High fidelity designs
Homepage
