For the brand, Lotus wanted something fresh and instantly recognizable that appealed to a wide range of clientele. A warm color scheme was selected to enhance the appeal of food photography, with gold, white, and grayscale as the primary colors, with a dark navy blue accent that adds a sophisticated feel.

After many iterations, the final logo cuts a traditional insignia figure with modern typography. Overly coastal and on-the-nose Maui symbology was avoided to allow Lotus to span a wider clientele base. As most marketing for Maui-based weddings targets the mainland, we wanted a look and feel that extends past the stereotypical imagery associated with Hawaii.