JJ’s Market
Arroyo Grande, California
Project Type
- Brand refresh
- Website
My Responsibilities
- Creative direction
- Web + UX design
- Visual design
The Client
Having first opened their doors in the late 1800’s as a general store, JJ’s Market is a beloved, historical Central Coast icon. Today, JJ’s has expanded to multiple locations, and shifted focus to organic food offerings, locally sourced produce, and delicious lunches and dinners crafted by their in-house chef.
Web Design // Website
As a high-end market, JJ’s needed a revamp of their first website with added functionality and a CMS platform. The design is reflective of JJ’s exclusivity, with appetizing photography and elegant fonts. The site features information about local produce and selections, as well as a daily menu showcasing dishes made by JJs’ gourmet chef.
For a cohesive look, I also updated JJs’ illustrated logo in a rustic insignia style.
Services and products provided:
Website
- Discovery
- Wireframing
- Polished designs
Visual Design
- Photography selection
- Photo editing and correction
Marketing
- In-depth copywriting
- Custom Mailchimp emails
High Fidelity Designs
