JJ’s Market

Arroyo Grande, California

Having first opened their doors in the late 1800’s as a general store, JJ’s Market is a beloved, historical Central Coast icon. Today, JJ’s has expanded to multiple locations, and shifted focus to organic food offerings, locally sourced produce, and delicious lunches and dinners crafted by their in-house chef.

PROJECT TYPE
UX • Visual
My Role
  • Creative Director
  • UX Designer
  • Visual Designer
UX / Website Design

As a high-end market, JJ’s needed a revamp of their first website with added functionality and a CMS platform. The design is reflective of JJ’s exclusivity, with appetizing photography and elegant fonts. The site features information about local produce and selections, as well as a daily menu showcasing dishes made by JJs’ gourmet chef.

For a cohesive look, I also redesigned JJs’ illustrated logo in a rustic insignia style.

The Goods
Site Configuration
  • WordPress
  • Elementor Page Builder
  • Proprietary WP theme
  • Designed with Figma
Visual Design
  • Photo selection
  • Photo editing and correction
  • Custom Mailchimp email templates
Content Creation
  • In-depth copywriting
High-fidelity Design
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