JJ’s Market

Arroyo Grande, California

Project Type

  • Brand refresh
  • Website

My Responsibilities

  • Creative direction
  • Web + UX design
  • Visual design

The Client

Having first opened their doors in the late 1800’s as a general store, JJ’s Market is a beloved, historical Central Coast icon. Today, JJ’s has expanded to multiple locations, and shifted focus to organic food offerings, locally sourced produce, and delicious lunches and dinners crafted by their in-house chef.

Web Design // Website

As a high-end market, JJ’s needed a revamp of their first website with added functionality and a CMS platform. The design is reflective of JJ’s exclusivity, with appetizing photography and elegant fonts. The site features information about local produce and selections, as well as a daily menu showcasing dishes made by JJs’ gourmet chef.

For a cohesive look, I also updated JJs’ illustrated logo in a rustic insignia style.

Services and products provided:


  • Discovery
  • Wireframing
  • Polished designs

Visual Design

  • Photography selection
  • Photo editing and correction


  • In-depth copywriting
  • Custom Mailchimp emails

High Fidelity Designs