JJ’s Markets
Arroyo Grande, California
Having first opened their doors in the late 1800’s as a general store, JJ’s Market is a beloved, historical Central Coast icon. Today, JJ’s has expanded to multiple locations, and shifted focus to organic food offerings, locally sourced produce, and delicious lunches and dinners crafted by their in-house chef.
Brand refresh // Website
My role
Design lead
Skills used
- Creative direction
- Interaction design
- UI / web design
- Visual design
- Info arch.
- Copywriting
Services and deliverables
UI design // website
- Content architecture
- UI / polished designs
- Select copywriting, editing
- Creative writing
Visual // collateral
- Custom email templates (Mailchimp)
- Photography selection
- Photo editing and correction
UI // web design
As a high-end market, JJ’s needed a revamp of their first website with added functionality and a CMS platform. The design is reflective of JJ’s exclusivity, with appetizing photography and elegant fonts. The site features information about local produce and selections, as well as a daily menu showcasing dishes made by JJs’ gourmet chef.
For a cohesive look, I also updated JJs’ illustrated logo in a rustic insignia style.
High fidelity designs
Homepage
