Global Concepts
Salinas, California
“Green Living” is what Global Concepts is all about. GC’s furniture is recycled and upcycled, and they incorporate environmentally conscious practices into the daily running of the business.
PROJECT TYPE
Brand • UX • Visual
My Role
- Creative Director
- UX Designer
- Visual Designer
Global Concepts approached me to redesign their rather outdated website and refresh their logo. Having a quasi-brand in place already, I kept GC’s red and white color scheme, but brightened the primary red hue. The vivid red and crisp white contrast lends a modern feel, reflective of the furnishings GC offers.
The main focus with GC’s website was updating the user interface and user experience through content re-organization, as well as giving it a much-needed face lift. We needed to make apparent several key elements that weren’t obvious in the previous site, including GC’s commitment to the environment, the extent and range of their product lines, educational discount options, free shipping options, and promotion of GC’s delivery, installation, and space planning services.
Site Configuration
- WordPress + Woocommerce
- WP Bakery Page Builder
- Proprietary WP theme
- ADA compliant
- Designed with Figma
Brand Design
- Color palette
- Typography
- Logo refresh
- Simple brand guide
Visual Design
- Photography selection
- Photo editing and correction
- Custom Woocommerce emails
- Custom Mailchimp email templates
Content Creation
- Limited copywriting
- Copy editing
