Global Concepts

Salinas, California

Project Type 

  • Brand refresh
  • eCommerce website

My Role

  • Web + UX design
  • Visual design

The Client

Green Living is what Global Concepts is all about. GC’s furniture is recycled and upcycled, and they incorporate environmentally conscious practices into the daily running of the business.

Brand Refresh

Global Concepts approached me to redesign their website and refresh their logo. Having a quasi-brand developed already, I kept GC’s red and white color scheme, but brightened the primary red hue. The vivid red and crisp white contrast lends a modern feel, reflective of the furnishings GC offers.

Web Design // eCommerce Website

The main focus with GC’s website was updating the user interface through focused content architecture, and refreshing the visuals. Several of GC’s key features needed to be brought into the spotlight, including their commitment to the environment, the extent and range of their product lines, educational discount options, free shipping options, and promotion of GC’s delivery, installation, and space planning services.

Services and products provided:


  • Discovery
  • ADA-compliance
  • Wireframing
  • Polished designs

Visual & Collateral Design

  • Custom Woocommerce emails
  • Photography selection
  • Photo editing and correction


  • Limited copywriting
  • Custom Mailchimp emails

High Fidelity Designs