Elevated Dermatology

Parker, CO

Aptly named, Elevated Dermatology is located in the high elevation of Colorado. Both highly accomplished dermopathologists and skin cancer surgery specialists, Drs Christopher and Kate Messana offer specialized medical and cosmetic skin health services.

UX • Visual
My Role
  • Creative Director
  • UX Designer
  • Visual Designer
  • Info Architect
UX / Website Design

This project was a revamp of Elevated Dermatology’s website with expanded content for SEO purposes, and a fresh, modern appeal. Although both practitioners specialize in medical and surgical dermatology, the site was designed to introduce cosmetic services and blend the feel of “clinical” and “aesthetics”. To achieve that, I designed a modern, minimal look with high-end model appeal and kept the existing dark navy brand color. To add a bit of interest and brand integration, I created two-toned topography line maps of Parker, CO and surrounding areas for use as background imagery throughout. These subtle elements add to the modern aesthetic, and create a local-centric appeal without sacrificing inclusiveness. To create an ultra high-end feel, I used black and white model photography as the first impression imagery, and kept all subsequent imagery clean and minimal.

The Goods
Site Configuration
  • WordPress
  • WP Bakery Page Builder
  • Proprietary WP theme
  • Designed with Figma
Visual & Collateral Design
  • Photography selection
  • Photo editing and correction
  • Custom Mailchimp email designs
Content Creation
  • Copy editing
  • SEO
High-fidelity Design

Fullscreen homepage, service pages.

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