This project was a revamp of Elevated Dermatology’s website with expanded content for SEO purposes, and a fresh, modern appeal. Although both practitioners specialize in medical and surgical dermatology, the site was designed to introduce cosmetic services and blend the feel of “clinical” and “aesthetics”. To achieve that, I designed a modern, minimal look with high-end model appeal and kept the existing dark navy brand color. To add a bit of interest and brand integration, I created two-toned topography line maps of Parker, CO and surrounding areas for use as background imagery throughout. These subtle elements add to the modern aesthetic, and create a local-centric appeal without sacrificing inclusiveness. To create an ultra high-end feel, I used black and white model photography as the first impression imagery, and kept all subsequent imagery clean and minimal.