This project was a revamp of Elevated Dermatology’s website with expanded content and a fresh, clean aesthetic. Although both practitioners specialize in medical and surgical dermatology, the site was structured to highlight cosmetic services equally. To achieve a visual balance, I blended the concepts of “clinical” and “elegance” through the use of clean lines, elite model appeal, and high contrast with the brand’s navy blue primary color.  To add a bit of interest and brand recognition, I created two-toned topography line maps of Parker, CO for background imagery throughout. These subtle elements add to the modern aesthetic, and create a local-centric appeal without sacrificing inclusiveness. To create an ultra high-end feel, I used black and white model photography as the first impression imagery, and kept all subsequent imagery clean and minimal.