This is the second site I designed for Earik, the first being for a stock trading algorithm that Earik developed and later sold. His successes in that industry have allowed him to follow his dreams of becoming a writer, and his debuts have been met with high praise.

The ecommerce website was designed for expansion as Earik publishes new materials. Earik needed a quick turnaround, and without an official brand, I transitioned his digital signature into a logo, and we landed on an electric orange and light gray color palette. Book photography wasn’t yet available, so I used the cover artwork to create book and device mockups, giving a professional look and allowing the shop to launch asap. Earik provided press photos for his bio, which featured Northern California’s beautiful wine country – the natural green, blue, and tan motifs worked well with the electric orange for contrast and interest.