This is the second site I designed for Earik, the first being for a stock trading algorithm that Earik developed and later sold. His successes in that industry have allowed him to follow his dreams of becoming a writer, and his debuts have been met with very positive reviews.

As the subject matter of the two books initially published are radically different, we focused website primarily on Earik himself. The site was designed for expansion as Earik publishes new material going forward. Earik needed a quick turnaround, and without an official brand, I transitioned his digital signature into a logo, and we landed on an electric orange and light gray color palette. Book photography wasn’t yet available, so I used the cover artwork to create book and device mockups, giving an instant professional appeal and allowing the shop to launch asap. Earik provided press photos for his bio, which featured Norther California’s beautiful wine country – the natural green, blue, and tan motifs worked well with the electric orange for contrast and interest.