DWIMMER
San Francisco, California
Project Type
- eCommerce website
Responsibilities
- Web + UX design
- Visual design
- Info architecture
The Client
DWIMMER, meaning crafty or skilled in the art of magic, offers unique apparel and accessories for fashion pioneers. Every piece is handmade in California from quality materials carefully sourced from around the world.
Web Design // eCommerce Website
DWIMMER came to me to reinvent their ecommerce website in anticipation of their newest upcoming collection launch. As DWIMMER is a progressive, modern brand, I focused heavily on visual appeal to create the right vibe. The user interface was made clean and easily navigable, presenting products and sub-sections in a non-cluttered format without unnecessary filler content. The result was a beautiful, somewhat minimal design with an aesthetic somewhere between hipster, goth, and punk, which perfectly mirrors DWIMMER’s otherworldly appeal.
Simple Moodboards
DWIMMER’s aesthetic is so fun and unique, I enjoyed the pre-design steps, which included moodboards and color explorations.
Services and products provided:
Website
- Discovery
- Moodboards
- Wireframing
- Polished designs
Visual & Collateral Design
- Custom Woocommerce emails
- Photography selection
- Photo editing and correction
Marketing
- Limited copywriting
- Custom Mailchimp emails
High Fidelity Designs
