San Francisco, California

Project Type 

  • eCommerce website


  • Web + UX design
  • Visual design
  • Info architecture

The Client

DWIMMER, meaning crafty or skilled in the art of magic, offers unique apparel and accessories for fashion pioneers. Every piece is handmade in California from quality materials carefully sourced from around the world.

Web Design // eCommerce Website

DWIMMER came to me to reinvent their ecommerce website in anticipation of their newest upcoming collection launch. As DWIMMER is a progressive, modern brand, I focused heavily on visual appeal to create the right vibe. The user interface was made clean and easily navigable, presenting products and sub-sections in a non-cluttered format without unnecessary filler content. The result was a beautiful, somewhat minimal design with an aesthetic somewhere between hipster, goth, and punk, which perfectly mirrors DWIMMER’s otherworldly appeal.

Simple Moodboards
DWIMMER’s aesthetic is so fun and unique, I enjoyed the pre-design steps, which included moodboards and color explorations.

Services and products provided:


  • Discovery
  • Moodboards
  • Wireframing
  • Polished designs

Visual & Collateral Design

  • Custom Woocommerce emails
  • Photography selection
  • Photo editing and correction 


  • Limited copywriting
  • Custom Mailchimp emails

High Fidelity Designs