San Francisco, California

DWIMMER, meaning crafty or skilled in the art of magic, offers unique apparel and accessories for fashion pioneers. Every piece is handmade in California from quality materials carefully sourced from around the world.

UX • Visual
My Role
  • Creative Director
  • UX Designer
  • Visual Designer
  • Info Architect
UX / Website Design

DWIMMER came to me to reinvent their ecommerce website in anticipation of their newest upcoming collection launch. As DWIMMER is a progressive, modern business, we focused on imagery and visual appeal to set the right mood. The user interface was made clean and easily navigable, presenting products and sub-sections in a non-cluttered format without unnecessary “filler” content. The result was a beautiful, somewhat minimal design that perfectly mirrors DWIMMER’s otherworldly appeal.


DWIMMER’s aesthetic is so fun and unique, I enjoyed the pre-design steps, which included moodboards and color explorations.

The Goods
Site Configuration
  • WordPress + Woocommerce
  • Elementor Page Builder
  • Proprietary WP theme
  • Designed with Figma
Visual Design
  • Photography selection
  • Photo editing and correction
  • Custom Woocommerce emails
  • Custom Mailchimp email designs
Content Creation
  • Limited copywriting
  • Copy editing
High-fidelity Design
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Display your work in a bold & confident manner. Sometimes it’s easy for your creativity to stand out from the crowd.