DWIMMER
San Francisco, California
DWIMMER, meaning crafty or skilled in the art of magic, offers unique apparel and accessories for fashion pioneers. Every piece is handmade in California from the highest quality materials carefully sourced from domestic and international sources.
Website //
My role
Design lead
Skills used
- Interaction design
- UI / web design
- Visual design
- Info arch.
Services and deliverables
UI design // website
- Discovery
- Content architecture
- UI / polished designs
Promo // marketing
- Custom email templates (Mailchimp)
- Photography selection
- Photo editing and correction
UI // web design
DWIMMER came to me to reinvent their ecommerce website in anticipation of their newest upcoming collection launch. As DWIMMER is a progressive, modern brand, I focused heavily on visual appeal to create the right vibe. The user interface was made clean and easily navigable, presenting products and sub-sections in a non-cluttered format without unnecessary filler content. The result was a beautiful, somewhat minimal design with an aesthetic somewhere between hipster, goth, and punk, which perfectly mirrors DWIMMER’s otherworldly appeal.
Simple Moodboards
DWIMMER’s aesthetic is so fun and unique, I enjoyed the pre-design steps, which included moodboards and color explorations.
High fidelity designs
Homepage
