Dermatology Physicians Group is a medical and surgical practice that focuses on family care, including pediatric and adolescent dermatology. The practice does not offer cosmetic services, and instead works exclusively on skin health and serious skin conditions.
Website //
My role Design lead
Skills used
Creative dir.
Interaction design
UI / web design
Visual design
Info arch.
Copywriting
Services and deliverables
UI design // website
Discovery
Content architecture
UI / polished designs
Select copywriting, editing
Promo // marketing
Custom email templates (Mailchimp)
Photography selection
Photo editing and correction
UI // web design
The target audience for this project was younger couples, new families, children, and babies, and so it was important to create a friendly, inviting feel with a bright ambiance. To achieve that, I chose younger models, lots of smiling faces, and reflected the vivid interior colors of the practice throughout the site.