Dermatology Physicians Group
Chicago, Illinois
Dermatology Physicians Group is a medical and surgical practice that focuses on family care, including pediatric and adolescent dermatology. The practice does not offer cosmetic services, and instead works exclusively on skin health and serious skin conditions.
Website //
My role
Design lead
Skills used
- Creative dir.
- Interaction design
- UI / web design
- Visual design
- Info arch.
- Copywriting
Services and deliverables
UI design // website
- Discovery
- Content architecture
- UI / polished designs
- Select copywriting, editing
Promo // marketing
- Custom email templates (Mailchimp)
- Photography selection
- Photo editing and correction
UI // web design
The target audience for this project was younger couples, new families, children, and babies, and so it was important to create a friendly, inviting feel with a bright ambiance. To achieve that, I chose younger models, lots of smiling faces, and reflected the vivid interior colors of the practice throughout the site.
High fidelity designs
Homepage
