Coding Dojo

San Jose, California

Project Type

  • Email, Collateral
  • Component Libraries

My Role

  • Visual Designer
  • UX Designer

The Client

Coding Dojo is one of the nation’s top-rated tech training companies, and offers cutting-edge bootcamps in web development, software engineering, data science, and cybersecurity.

Visual Design // Collateral

Coding Dojo engages its audience with comprehensive B2C marketing, especially email and ad campaigns. I provided enhancements to their structured campaigns with the introduction of animated graphics, stronger brand consistency, and advanced HTML & CSS email customization within their CRM app (Hubspot). New, uniform graphic packs for recurring emails and social ads were structured into Figma component libraries, with easily-editable text and imagery.

Email Graphics

Coding Dojo’s email campaigns were highly targeted and designed based on in-depth user data and regular A/B testing. One of the first enhancements I made to their email campaigns was the introduction of animated graphics. The first animated email that went out resulted in a click-through increase of 28%. Afterward, animations were included in approx 50-75% of promotional emails, and 50% of recurring reminder emails. Eventually, animated content was extended to social media ads, as well.

Social Media Ad Campaigns

The email visuals were expanded to Coding Dojo’s social media campaigns for greater brand recognition. Each ad set included web optimized sizes for Instagram, Facebook, and Google Ads.

Print Collateral

As a training school, Coding Dojo has tons of content materials, including B2C and B2B focused. The following shows a few pages from an inclusive Outcomes Report that details the success rates and employment stats of the previous year’s grads, as well as future plans and international growth.

Services and products provided:

Visual & Collateral Design

  • Figma component libraries
  • Hubspot email designs / custom coding
  • Static and animated graphics for email and blog posts
  • Infographics
  • Instagram, Facebook, and Google ad designs
  • Annual outcomes report booklet design
  • Course packet designs

Content Creation

  • Select copywriting
  • Photography selection
  • Photo editing and correction