Coding Dojo
San Jose, California
Project Type
- Email, Collateral
- Component Libraries
My Role
- Visual Designer
- UX Designer
The Client
Coding Dojo is one of the nation’s top-rated tech training companies, and offers cutting-edge bootcamps in web development, software engineering, data science, and cybersecurity.
Visual Design // Collateral
Coding Dojo engages its audience with comprehensive B2C marketing, especially email and ad campaigns. I provided enhancements to their structured campaigns with the introduction of animated graphics, stronger brand consistency, and advanced HTML & CSS email customization within their CRM app (Hubspot). New, uniform graphic packs for recurring emails and social ads were structured into Figma component libraries, with easily-editable text and imagery.
Email Graphics
Coding Dojo’s email campaigns were highly targeted and designed based on in-depth user data and regular A/B testing. One of the first enhancements I made to their email campaigns was the introduction of animated graphics. The first animated email that went out resulted in a click-through increase of 28%. Afterward, animations were included in approx 50-75% of promotional emails, and 50% of recurring reminder emails. Eventually, animated content was extended to social media ads, as well.


Print Collateral
As a training school, Coding Dojo has tons of content materials, including B2C and B2B focused. The following shows a few pages from an inclusive Outcomes Report that details the success rates and employment stats of the previous year’s grads, as well as future plans and international growth.
Services and products provided:
Visual & Collateral Design
- Figma component libraries
- Hubspot email designs / custom coding
- Static and animated graphics for email and blog posts
- Infographics
- Instagram, Facebook, and Google ad designs
- Annual outcomes report booklet design
- Course packet designs
Content Creation
- Select copywriting
- Photography selection
- Photo editing and correction