Bon Appétit Box
San Francisco, California
Bon Appétit Box offers subscription and gift boxes filled with the finest French gourmet foods. Founded by two French foodies, the boxes embody different regions of France, as well as particular French dining customs. It’s a fun culinary endeavor that offers something for everyone.
Brand // eCommerce Website // Collateral
My role
Design lead
Skills used
- Creative direction
- Brand design
- Interaction design
- UI / web design
- Visual design
- Info arch.
- Copywriting
Services and deliverables
Brand // identity
- Brand exploration and strategy
- Color, typography explorations
- Logo design
- Brand / style guide
UI design // website
- Discovery
- User, customer, purchasing journeys
- UI / polished designs
Visual // collateral
- Business cards
- Postcards / product inserts
- Packaging, shipping, presentation boxes
Promo // marketing
- Custom email templates (Mailchimp)
- Photo editing and correction
- In-depth copywriting
Brand design
For the brand, Bon Appétit Box wanted their primary color to be a single red with a slight orange undertone. BAB’s founders and I spent quite a bit of time scouring color theory and swatch books, sampling various color combos, and adjusting the final hue to just the right RGB and CMYK levels.
Moodboards were used to define the look and feel of the brand and collateral items. Elements such as gingham cloth, French farmers’ markets, lavender fields, cafes on cobblestone sidewalks, Parisian carousels, and more were used to create a whimsical, yet modern French ambiance. And the most iconic French structure, the Eiffel Tower, was integrated into the logo for instant recognition.
UI // web design
The website has several features for purchasing single and subscription boxes, as well as promoting gifting of Bon Appétit Boxes. Users can purchase single boxes or opt for a monthly subscription at a discounted price. For gifting, we created the ability to send boxes directly to the recipient’s address, along with a branded note card with a personal message. And when gifting a Bon Appétit Box for delivery at a future date, the user can download a free, branded purchase certificate (PDF format) to present to their giftee before the first box arrives.
Visual design // collateral
The brand was extended with several print items, including business cards, keepsake presentation boxes, product inserts, novelty postcards, and purchase certificates. I also provided extensive copywriting for the print items (and the website).
High fidelity designs
Homepage
Product page
