Betty Rajan, MD, FAAD
Fort Worth, Texas
Betty Rajan, MD, FAAD is an upscale dermatology and skin health center focusing on long-term, specialized skincare regimens. With an onsite SkinCeuticals Clinical Spa, and specialization in a wide range of cosmetic dermatology procedures, Dr. Rajan’s practice is highly sought after.
Website //
My role
Design lead
Skills used
- Creative dir.
- Interaction design
- UI / web design
- Visual design
- Info arch.
- Copywriting
Services and deliverables
UI design // website
- Discovery
- Content architecture
- UI / polished designs
- Select copywriting, editing
Promo // marketing
- Custom email templates (Mailchimp)
- Photography selection
- Photo editing and correction
UI // web design
Dr. Rajan approached me to design a new, updated site that better portrayed her high-end, cosmetic-focused practice. Dr. Rajan’s practice is one of an elite few that features a SkinCeuticals Clinical Spa – a highly desirable, tailored skincare service coveted by clients nationwide. In addition, Dr. Rajan is an expert in Ultherapy, another popular cosmetic service that’s sponsored by the original supermodel, Christie Brinkley. As the official face of Ultherapy, a press kit with promo materials featuring Christie was provided for use throughout the site. These two primary services, combined with Dr. Rajan’s frequent promos, were the key focus of the website, as well as email campaigns.
Dr. Rajan had commissioned professional photography for staff and the interior of the clinic, including the in-house Skinceuticals Clinical Spa, which added to the professionalism of the site.
High fidelity designs
Homepage
