Betty Rajan, MD, FAAD

Fort Worth, Texas

Betty Rajan, MD, FAAD is an upscale dermatology and skin health center focusing on long-term, specialized skincare regimens. Dr. Rajan’s practice is one of an elite few dermatology centers that includes a SkinCeuticals Clinical Spa within.

PROJECT TYPE
UX • Visual
My Role
  • Creative Director
  • UX Designer
  • Visual Designer
  • Info Architect
UX / Website Design

Dr. Rajan approached me to design a new, updated site that better portrayed her high-end, cosmetic-focused practice. Dr. Rajan’s practice is one of the few featuring a SkinCeuticals Clinical Spa within the facility – a highly desirable service coveted by clients nationwide. In addition, Dr. Rajan is an expert in Ultherapy, another highly coveted cosmetic service sponsored by the original supermodel, Christie Brinkley. As the official face of Ultherapy, I was provided a press kit with promo materials featuring Christie throughout. These two primary services, combined with Dr. Rajan’s popular and frequent promos were the key focus of the website, as well as email campaigns.

Dr. Rajan’s services. Dr. Rajan had professional photography shot of the interior and staff, which added to the beauty and professionalism of the site.

The Goods
Site Configuration
  • WordPress
  • Elementor page builder
  • Proprietary WP theme
  • Designed with Figma
Visual & Collateral Design
  • Photography selection
  • Photo editing and correction
  • Custom Mailchimp email designs
Content Creation
  • Copywriting
  • Copy editing
High-fidelity Design
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