ATOM Menswear

Seoul, South Korea

Project Type

Brand
eCommerce Website
Collateral

My Role

Creative Director
UX Designer
Visual Designer

The Client

Centrally located in downtown Gangnam, Seoul’s trendiest and most exclusive neighborhood, ATOM is South Korea’s premiere source for modern apparel and accessories for fashion-forward men.

Brand Design

ATOM was a fledgling company when I started the brand design. They had an existing logo, but weren’t happy with its somewhat clunky aesthetic. My approach to the brand design was a “less is more” ideal. After some experimentation, the final logo design was decidedly minimal and modern in style. A second, Hangul version of the logo was also designed in the same modern style. The English and Korean versions are used interchangeably.

UX Design // eCommerce Website

For the website design, I went with a modern fullscreen homepage focused on displaying and grouping products for easy access. ATOM’s product database is moderate in size, covering many styles and categories, so it made sense to add custom taxonomies for added sorting functionality.

In keeping with the clean brand, content organization was key. The homepage fits key product groupings – new arrivals, best sellers, top rated products, sale products, and featured products – without overwhelming or confusing the viewer.

Visual Design // Collateral

For pre-launch, we designed ATOM’s business cards, in-store signage, and outdoor signage/billboard. The cards feature double sided designs with multiple model photos to add interest.