ATOM Menswear

ATOM Menswear
Seoul, South Korea

Centrally located in downtown Gangnam, Seoul’s trendiest and most exclusive neighborhood, ATOM is South Korea’s premiere source for modern apparel and accessories for fashion-forward men.

Brand // eCommerce Website // Collateral

My role
Design lead

Skills used

Creative dir.
Interaction design
UI / web design
Visual design
Info arch.
Copywriting

Services and deliverables

Brand // identity

User personas
Color palette
Typography
Logo design
Brand / style guide

UI design // website

Discovery
Moodboards
User flows, purchasing journeys
UI / polished designs

Visual // collateral

Business cards
In-store, OOH signage
Photography selection
Photo editing and correction

Promo // marketing

Custom email templates (Mailchimp)
Custom Woocommerce emails
Select copywriting

Brand design

ATOM was a fledgling company when I started the brand design. They had an existing logo, but weren’t happy with its somewhat clunky aesthetic. My approach to the brand design was a “less is more” ideal. After some experimentation, the final logo design was decidedly minimal and modern in style. A second, Hangul version of the logo was also designed in the same modern style. The English and Korean versions are used interchangeably.

UI // web design

For the website design, I went with a modern fullscreen homepage focused on displaying and grouping products for easy access. ATOM’s product database is moderate in size, covering many styles and categories, so it made sense to add custom taxonomies for added sorting functionality.

In keeping with the clean brand, content organization was key. The homepage fits key product groupings – new arrivals, best sellers, top rated products, sale products, and featured products – without overwhelming or confusing the viewer.

Visual design // collateral

For pre-launch, we designed ATOM’s business cards, in-store signage, and outdoor signage/billboard. The business cards feature double sided designs with variable models to add interest.