ATOM Menswear
Seoul, South Korea
Centrally located in downtown Gangnam, Seoul’s trendiest and most exclusive neighborhood, ATOM is South Korea’s premiere source for modern apparel and accessories for fashion-forward me.
PROJECT TYPE
Brand • UX • Visual
My Role
- Creative Director
- UX Designer
- Visual Designer
ATOM was a fledgling company when I started the brand design. They had an existing logo, but weren’t happy with its somewhat clunky aesthetic. My approach to the brand design was a “less is more” ideal. After some experimentation, the final logo design was decidedly minimal and modern in style. A second, Hangul version of the logo was also designed in the same modern style. The English and Korean versions are used interchangeably.
For the website design, I went with a modern fullscreen homepage focused on displaying and grouping products for easy access. ATOM’s product database is moderate in size, covering many styles and categories, so it made sense to add custom taxonomies for added sorting functionality.
In keeping with the clean brand, content organization was key. The homepage fits key product groupings – new arrivals, best sellers, top rated products, sale products, and featured products – without overwhelming or confusing the viewer.
For pre-launch, we designed ATOM’s business cards, in-store signage, and outdoor signage/billboard. The cards feature double sided designs with multiple model photos to add interest.
Site Configuration
- WordPress + Woocommerce
- WP Bakery Page Builder
- Proprietary WP theme
- Designed with Figma
Brand Design
- Brand strategy
- Color exploration / palette
- Typography exploration / definition
- Logo
- Brand guide
Visual & Collateral Design
- Business cards
- In-store signage
- Exterior signage / billboards
- Custom Woocommerce emails
- Custom Mailchimp email templates
Content Creation
- Limited copywriting
- Photography selection
- Photo editing and correction
- SEO
Homepage, Woocommerce product page, Woocommerce category / archive page.
