Apothecraft launched it’s flagship product, O, with an updated brand and product packaging. These small, medicinal bottles in cobalt, amber, and green, contain ashwagandha-based tonics that enhance one’s senses and spirit. The tonics are consumed during story-telling workshops promoting personal growth, healing, and a renewed sense of life balance. It’s a whole experience.

The following are packaging designs that include the product bottles, product tags, protective pouch, and catalogs.