Apothecraft
Portland, Oregon
Integrating authentic Native American herbal recipes with traditional story-telling workshops, Apothecraft aims to heal and balance one’s inner and outer being.
Visual design // Collateral
My role
Design lead
Skills used
- Creative dir.
- Editorial design
- Visual design
- Packaging design
- Copywriting
Services and deliverables
Visual // collateral
- Packaging / labels
- Product tags
- Special ed. bags
- Catalog
Promo // marketing
- Photography selection
- Photo editing and correction
- Select copywriting
- Copy editing
Brand refresh
We started with a refresh of Apothecraft’s existing logo, which consisted of a lotus flower mandala with leaves representing the herbalistic nature of the products. I updated the design with partial circles, reminiscent of an Ensō, in the center to represent a meditative nature, and changed the outer leaves so that each one is unique.
A series of sacred geometry and geometric line art shapes were also designed for use in various media.
Visual design // collateral
Apothecraft launched its flagship product, O, with an updated brand and product packaging. These small, medicinal bottles in cobalt, amber, and green, contain ashwagandha-based tonics that enhance one’s senses and spirit. The tonics are consumed during story-telling workshops promoting personal growth, healing, and a renewed sense of life balance. It’s a whole experience.
The following are packaging designs that include the product bottles, product tags, protective pouch, and catalogs.
