Pantone selects ‘peach fuzz’ as color of the year 2024

Sweetness and Softness for the New Year

Following Viva Magenta for 2023, Veri Peri for 2022, and Ultimate Gray and Illuminating for 2021, Pantone has announced that its Color of the Year for 2024 is… Peach Fuzz! Of course, the hue evokes the fruit’s sweetness and velvety softness — as the color experts put it, 13-1023 Peach Fuzz’s ‘all-embracing spirit enriches mind, body, and heart.’

Pantone’s Peachy Prediction for the Spirit of 2024

The team at Pantone, the global authorities on color, describes the spirit of its peachy selection for Color of the Year 2024: ‘A warm and cozy shade highlighting our desire for togetherness with others and the feelings this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. Subtly sensual… it is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration. Highly suggestive of good taste, PANTONE 13-1023 Peach Fuzz is a gift to the senses, creating a symbiotic relationship between our sense of taste, sight, touch, and scent.’

The soothing peach hue can be found softly in the space between pink and orange. Here, Peach Fuzz inspires ‘belonging, recalibration, and an opportunity for nurturing.’ It may bring calmness, a spirit of healing and empathy. Leatrice Eiseman, Executive Director at Pantone Color Institute, comments: ‘In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.’