Design Type: Brand • Visual

Zoo Vineyard

Paso Robles, California

Zoo is a forthcoming wine label located in the heart of California’s wine country, Paso Robles.

The brand and label designs break the norm of your typical wine business. Zoo is fun and approachable, yet deeply rooted in California’s world-class viticulture industry.

Zoo wanted a non-stuffy, fun identity that embodied the variety and chaos of the natural world. I ran wild with the idea of incorporating California’s flora and fauna into the packaging design. I chose a bevvy of California native animals for the illustrative components, all of which were near to the hearts of Zoo’s founders. Coyotes, turkey vultures, rabbits, boar, goats, elk, black bears, egrets, fox, and octopi, to be exact, were chosen to form the “zoo” for which Zoo Vineyard was named.

I also designed matching stationery, and reusable cloth gift bags with Zoo’s signature nature illustrations printed throughout.

My Role

  • Creative Director
  • UX Designer
  • Visual Designer

The Goods


  • Logo designs
  • Icon and illustration design
  • Color palette definition

Print & Collateral

  • Business card design
  • Stationery design
  • Wine label designs
  • Cloth tote design
  • Retail bag design

Logo Designs

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