Design Type: Brand • UX • Visual


Orlando, Florida

THE SUMMIT is an annual symposium and trade show for progressive attorneys, created by the attorney coaching experts at Atticus, Inc.

As a brand new event, THE SUMMIT needed a complete brand, website, and collateral designed.

Colors were easy, as we incorporated the parent company’s palette of bold red with grayscale accents. For the brand as a whole, we wanted something less corporate, but still visually appealing to the primary consumer (attorneys and law firms). To achieve this goal, we played off of the summit concept and themed the brand with mountainscapes. The logo features mountain iconography that mirrors an upwards moving graph, indicating the core of the event: to gain knowledge that increase revenue. The website and other collateral feature a more dramatic, recurring mountain scene that makes a bold and distinct visual impact. To enhance these visuals, a subtle parallax effect was used on the homepage.

The website was developed with a proprietary Wordpress theme with Woocommerce integration for ticket and merchandise sales. The company initially used EventBrite for ticket sales, which was costly, and moving ticket sales within the website saved an estimated $60,000 the first year. The website also included features such as social feeds, multi-step forms with conditional logic, downloads, and more.

I also designed a number of digital artwork and collateral items, including a printed program, promo emails, trade show banners, downloadable tickets, and a complete Instagram pack.

My Role

  • Creative Director
  • UX Designer
  • Visual Designer
  • Content Architect

The Goods

Site Configuration

  • WordPress CMS
  • WooCommerce
  • Optimized for ADA-compliance
  • SSL Certificate installation and configuration

Brand Design

  • Moodboards
  • Typography exploration
  • Logo design
  • Brand guide design
  • Press kit

Content Creation

  • Copywriting (Privacy Policy, Terms of Use, Dermatology Services)
  • Custom Keap (Infusionsoft) email designs and templates
  • Stock photography, photo selection, and editing

Print Collateral

  • Printed program booklet
  • Trade show banners


  • Basic SEO
  • Instagram pack design
  • Share / like buttons
  • Twitter feed
  • Instagram feed
  • Google Analytics integration

High-Fidelity UX Design

THE SUMMIT was developed with WordPress and WooCommerce using a proprietary theme.

Homepage | desktop version

Ticket page | desktop version

Ticket product | desktop version

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