We (Corvus Design Studio) started this project with a brand update, including modernizing the logo and creating a new color palette. As part of an abbreviated brand updated, I eliminated a lavender purple primary color and introduced a dark navy and electric turquoise with light and dark gray accent colors. The result is bold and modern and compliments the practice’s interior nicely. The brand was carried over to custom Mailchimp templates and stationery designs.
The website was a revamp and content architecture restructuring that condensed an overly segmented sitemap down into fewer, more focused pages with SEO-conscious organization. The site is still rather large and encompassing, but without compromising user experience in favor of SEO content overkill. We also added an online store, for which I created custom product images and a complete set of photorealistic images of Steele Dermatology’s skincare line.
Homepage | desktop version
Patient Gallery | desktop version
Woocommerce Shop page | desktop version
Woocommerce Variable Product page | desktop version
Woocommerce Standard Product page | desktop version