Design Type: Brand • UX • Visual
RED Haircare
San Francisco, California
RED is an elite salon and haircare line formulated specifically for natural and color-treated redheads. RED’s haircare collection is available at wholesale prices for professional salons, and directly to consumers via RED’s online store and flagship salon.
Brand
For RED, I aimed for a vivid, fearless, and edgy aesthetic. Audacious lettering stamped on mohawked models and unconventional beauties are a staple of RED’s look. The logo is bold, yet minimal, featuring a wisp of hair strewn across the text.
Website
I went with bold visuals for the website, and developed a comprehensive online store with wholesale and direct-to-consumer purchasing capabilities. Sharing and review incentives were added at checkout, as well as a mailing list prompt with discount codes in exchange for subscription.
Collateral
Several print items were designed to showcase the beauty and diversity of redheads. I used a collection of shots of red-haired beauties ranging from dark to strawberry blonde, both males and females of all ages, and showcased them in extra large layouts and compilations.
The cosmetic bottle packaging is unmistakable, with red and black overlays, and RED’s signature, extra large text.
Photo Editing
In all of RED’s photography, I avoided editing the natural hair of the models, except to tame fly-aways and clean up artifacts. I wanted to keep the hair looking real, as RED is all about embracing the beauty and characteristic of red hair, not changing it to something it’s not.
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My Role
- Creative Director
- UX Designer
- Visual Designer
The Goods
Website Features
- Wordpress CMS
- Woocommerce online store
- Mobile responsive design
- SPAM-protected forms with branded auto-responders
- Interactive lookbooks
- Mailchimp form integration
- Basic SEO
Custom Woocommerce Features
- Gift Certificates
- Checkout mailing list signup
- Branded customer emails
- Wholesale login and purchasing
- Product video integration
Branding
- Logo design
- Color palette definition
Print & Collateral
- Business card design
- Stationery design
- CD cover design
- Promo notebook design
- Catalog/booklet design
- Packaging design
Additional
- Branded Mailchimp newsletter template
- Photo selection and editing
01
Homepage
Fullscreen packery style gallery with products below the fold.
02
Single Product
Single product page with reviews, related products, and RED's purchase guarantee.
