Project

Design Type: UX

Elevated Dermatology

Parker, Colorado

Aptly named, Elevated Dermatology is located in the high elevation of Colorado. Both highly accomplished dermopathologists and skin cancer surgery specialists, Drs Christopher and Kate Messana offer specialized medical and cosmetic skin health services.

This project was a revamp of Elevated Dermatology’s website with expanded content for SEO purposes, and a fresh, modern appeal. Although both practitioners specialize in medical and surgical dermatology, the site was designed to introduce cosmetic services and blend the feel of “clinical” and “aesthetics”. To achieve that, I designed a modern, minimal look with high-end model appeal and kept the existing dark navy brand color. To add a bit of interest and brand integration, I created two-toned topography line maps of Parker, CO and surrounding areas for use as background imagery throughout. These subtle elements add to the modern aesthetic, and create a local-centric appeal without sacrificing inclusiveness. To create an ultra high-end feel, I used black and white model photography as the first impression imagery, and kept all subsequent imagery clean and minimal. Launch 

My Role

  • Creative Director
  • UX Designer

The Goods

Site Configuration

  • WordPress CMS
  • Optimized for ADA-compliance
  • SSL Certificate installation and configuration

Site Features

  • Integration with PayJunction
  • Press kit cosmetic gallery with interactive comparison sliders
  • Downloadable patient forms
  • Full-featured blog
  • Custom-designed services pages with in-depth dermatologic information
  • Contact forms with invisible spam protection and branded auto-responders
  • Interactive Google Maps

Content Creation

  • Copywriting (Privacy Policy, Terms of Use)
  • Press kit patient photos (Botox, Restylane, Juvederm, Kybella, Sciton, Ultherapy, and more)
  • Stock photography, photo selection, and editing
  • Digital art

Promotion

  • Basic SEO
  • Share / like buttons
  • Mailchimp integration with CTAs
  • Google Analytics integration

High-Fidelity UX Design

Elevated Dermatology was developed on the Wordpress platform using a proprietary theme developed in-house by Corvus Design Studio’s team.

Homepage | desktop version

Cosmetic Dermatology page | desktop version

Medical Dermatology page | desktop version

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