Elevated Dermatology

Parker, Colorado

Project Type 

  • Website

Responsibilities

  • Web + UX design
  • Visual design
  • Info architecture

The Client

Aptly named, Elevated Dermatology is located in the high elevation of Colorado. Both highly accomplished dermopathologists and skin cancer surgery specialists, Drs Christopher and Kate Messana offer specialized medical and cosmetic skin health services.

Web Design // Website

This project was a revamp of Elevated Dermatology’s website with expanded content and a fresh, clean aesthetic. Although both practitioners specialize in medical and surgical dermatology, the site was structured to highlight cosmetic services equally. To achieve a visual balance, I blended the concepts of “clinical” and “elegance” through the use of clean lines, elite model appeal, and high contrast with the brand’s navy blue primary color.  To add a bit of interest and brand recognition, I created two-toned topography line maps of Parker, CO for background imagery throughout. These subtle elements add to the modern aesthetic, and create a local-centric appeal without sacrificing inclusiveness. To create an ultra high-end feel, I used black and white model photography as the first impression imagery, and kept all subsequent imagery clean and minimal.

Services and products provided:

Website

  • Discovery
  • ADA-compliance
  • Wireframing
  • Polished designs

Visual Design

  • Photography selection
  • Photo editing and correction

Marketing

  • Custom Mailchimp emails

High Fidelity Designs