Design Type: Brand • UX • Visual

Bon Appétit Box

San Francisco, California

Bon Appétit Box offers subscription and gift boxes filled with the finest French gourmet foods. Founded by two French foodies, the boxes embody different regions of France, as well as particular French dining customs. It’s a fun culinary endeavor that offers something for everyone.


For the design, Bon Appétit Box wanted their primary color to be a single red with a slight orange undertone. BAB’s founders and I spent quite a bit of time scouring color theory and swatch books, sampling various color combos, and adjusting the final hue to just the right RGB and CMYK levels.

Moodboards were used to define the look and feel of the brand and collateral items. Elements such as gingham cloth, French farmers’ markets, lavender fields, cafes on cobblestone sidewalks, Parisian carousels, and more were used to create a whimsical, yet modern French ambiance. And the most iconic French structure, the Eiffel Tower, was integrated into the logo for instant recognition.


The website has several features for purchasing single and subscription boxes, as well as promoting gifting of Bon Appétit Boxes. Users can purchase single boxes or opt for a monthly subscription at a discounted price. For gifting, we created the ability to send boxes directly to the recipient’s address, along with a branded note card with a personal message. And when gifting a Bon Appétit Box for delivery at a future date, the user can download a free, branded purchase certificate (PDF format) to present to their giftee before the first box arrives.


The brand design was extended onto several print items, including business cards, keepsake presentation boxes, product inserts, postcards, and purchase certificates.

I also provided extensive copywriting for the print items (and the website).

My Role

  • Creative Director
  • UX Designer
  • Visual Designer
  • Content Architect

The Goods


  • Wordpress CMS.
  • Woocommerce custom solution with subscription and recurring billing options.
  • Custom Wordpress theme.
  • SSL Certificate installation and configuration.

Site Features

  • Gift-giving features and promotions.
  • Interactive “What’s in the Box” feature.
  • Full-featured blog.
  • Contact forms with invisible spam protection and branded auto-responders.

Ecommerce Features

  • Custom product category layouts.
  • Features to facilitate gift-giving (ship to friend, purchase certificate, and more).
  • Customized note cards and more elaborate gift-wrapping.
  • Video product integration.
  • Checkout mailing list auto signup.
  • Subscription options with recurring billing and advanced customer account features.
  • Custom designed customer email correspondences.
  • Integration with PayPal payment gateway.

Content Creation

  • Comprehensive copywriting (entire site, all collateral)
  • Stock photography
  • Photo editing and correction
  • Digital art


  • In-depth SEO
  • Share / like buttons
  • Twitter feed
  • Instagram feed
  • Mailchimp integration with signup prompts
  • Google Analytics integration


  • Business card design
  • Postcard design(s)
  • Product insert design(s)
  • Packaging / presentation box design

High-Fidelity Designs

Homepage design.
Single product page design.

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