Design
Expertise
My expertise is comb-shaped with specialties in design system builds and management, and design craft, especially product, interaction, and visual design.
My design processes are deeply rooted in traditional art and design foundations, as well as evolving modern principles. These foundations guide and support craft, bringing logic, purpose, and proven results to the products I work on.
Design foundations
- Human-computer interaction
- User-centered design
- Cyberpsychology
- Spatial design
- Systems thinking
Evolving methods
- Design thinking
- Accessibility
- Inclusive design
- Mobile-first design
- Atomic design
Design systems
My expertise includes managing, planning, building, and maintaining full scale, enterprise level Figma-based design systems, as well as smaller component libraries and UI Kits. I specialize in atomic builds that capitalize on Figma’s advanced properties, while ensuring maximum design flexibility and parity with code.
Design systems
- Systems thinking
- Atomic design
- Scalable design system planning
- System and component architecture
- System audits and streamlining
- Token planning
- Specs and documentation
- Support and training
- Android Material design
- Apple HIG
Figma
- Advanced component properties
- Built-in user guardrails
- Variables for token integration, styling, and theming
- Modes for multi-brand theming and automated responsiveness
- Prototyping
- Accessibility and annotation
- Figma Slides
- Figma Make
Product & interaction design
In the broader sense, product and experience design encompass a breadth of disciplines that stretches across project discovery to full scale project design. In this sense, I work within the space of design thinking; a production methodology that I adapt to each project to reach an optimal balance of quality and energy. I emphasize usability and accessibility, and seek to find the perfect balance between form and function in all projects.
Product disciplines
- Interaction design
- Visual design
- UI + web design
- Mobile-first design
- Accessibility (WCAG, ADA)
- Inclusive design
Process + deliverables
- Journey maps
- Information architecture
- Content creation
- Copywriting
- User flows
- Polished / Hi-fi comps
Visual design
My visual design expertise extends to print and collateral. Having owned a small design agency for a little over a decade allowed me to develop skills in visual and graphic design for an array of physical and promo products including all manner of printed materials, packaging, editorial design, and more.
Visual design expertise
- Typography, composition, color theory
- Print design (marketing, promo, OOH)
- B2B, B2C design
- Editorial design / layout
- Packaging design
- Banner / social media ads
- Email design
Brand design
I enjoy helping clients develop effective brands that communicate their messages and leave a lasting impression, and bring uniformity and consistency to products and collateral items.
Branding expertise
- Moodboards
- User personas
- Color exploration
- Typography exploration
- Logo design
- Style and brand guides
- Press kits
- Photo selection + editing