Postologie
West Coast
Project type
- Brand
- eCommerce website
- Marketing collateral
My role
- UI / web designer
- Visual designer
Postologie
San Luis Obispo, California
Postologie is a classified ad and community website for the West Coast. Postologie seeks to create a safe and honest classified platform through close member and listing moderation.
Brand // eCommerce Website // Collateral
My role
Design lead
Skills used
- Creative dir.
- Brand design
- Interaction design
- UI / web design
- Visual design
- Info arch.
- Copywriting
Services and deliverables
Brand // identity
- Brand exploration
- Color palette
- Typography
- Logo design
- Brand / style guide
UI design // website
- Discovery
- Moodboards
- User flows, purchasing journeys
- UI / polished designs
Visual // collateral
- Business Cards
- Photography selection
- Photo editing and correction
Promo // marketing
- Custom email templates (Mailchimp)
- Custom Woocommerce emails
Brand design
For the brand, Postologie wanted a casual, friendly, and distinctly West Coast feel that didn’t favor any one particular region. Blue, greens, and beige colors were chosen for the palette, with a primary turquoise/cyan hue. The logo is an insignia style used in three forms: minimal, simple, and extended, with each utilizing various taglines and descriptors, as illustrated below.
UI // web design
The primary site is divided into three parent regions – California, Oregon, and Washington – which are further divided into localized sub-regions. Each region and sub-region feature comprehensive classified listings and community features, complete with ratings, payment options, user profiles, listing maps, and more.
One of the main website features Postologie requested was location-based header imagery on the homepage. So viewers in Washington, for example, will see only Washington related imagery, and so forth. This would create a more local feel, which is important when building a community-based resource.
Visual design // collateral
Double-sided business cards were designed for pre-launch. The cards feature the same imagery displayed within the website’s header to create a sense of uniformity.
High fidelity designs
Homepage
Product page
