Global Concepts
Salinas, California
Green Living is what Global Concepts is all about. GC’s furniture is recycled and upcycled, and they incorporate environmentally conscious practices into the daily running of the business.
Brand refresh // eCommerce Website
My role
Design lead
Skills used
- Creative dir.
- Interaction design
- UI / web design
- Visual design
- Info arch.
- Copywriting
Services and deliverables
UI design // website
- Discovery
- Moodboards
- User flows, purchasing journeys
- UI / polished designs
Promo // marketing
- Custom email templates (Mailchimp)
- Custom Woocommerce emails
- Photography selection
- Photo editing and correction
Brand refresh
Global Concepts approached me to redesign their website and refresh their logo. Having a quasi-brand developed already, I kept GC’s red and white color scheme, but brightened the primary red hue. The vivid red and crisp white contrast lends a modern feel, reflective of the furnishings GC offers.
UI // web design
The main focus with GC’s website was updating the user interface through focused content architecture, and refreshing the visuals. Several of GC’s key features needed to be brought into the spotlight, including their commitment to the environment, the extent and range of their product lines, educational discount options, free shipping options, and promotion of GC’s delivery, installation, and space planning services.
High fidelity designs
Homepage
Product page
