Banfield Pet Hospitals
Vancouver, Washington
Banfield Pet Hospitals is one of the oldest veterinary care providers in the US. Now owned by Mars Group, Banfield is found in nearly every PetSmart, partnered with Amazon to provide employee pet care perks, and continues innovating with new products and services.
Landing pages // Email templates // Component library
My role
Sr product designer
Skills used
- Interaction design
- UI / web design
- Visual design
- Info arch.
Services and deliverables
UI design // landing pages
- Discovery
- User flows
- ADA-compliance
- Polished designs
Components // libraries
- Adobe XD component library (landing pages, emails)
- CMS (Salesforce) component templates
- HTML / CSS components
Visual // collateral
- Photography selection and editing
- Sticky note designs
UI // web design
The website is component-based and uses Salesforce payments for ecommerce. The website sections I worked on were designed in Adobe XD, based on existing HTML templates provided by developers. Since there was no official component library, the UX team was simply piecing together component mockups from the templates. I took this opportunity to design a universal component library for everyone to use – assets could then easily be exported for the developers. With this project, a thorough understanding of the needs of the developers and asset optimization knowledge was essential.
Visual design // collateral
As part of the product launches, I designed several promotional items focused on the new virtual products, including emails (Salesforce) and sticky notes that Banfield’s vets attach to customer receipts.
High fidelity designs
Salesforce CMS landing page for new VetChatGo virtual pet visits product
Salesforce CMS landing page for Optimum Wellness Plans product
