…. Details coming soon…

Methodologies & Structures

Digital design has come a long way since I first entered the industry, especially web design. The design process varies greatly for every client and project, but there are a few methodologies I like to use to create a structured process.

Design methodologies:

  • Human-Centered Design
  • Human-Computer Interaction
  • Design Thinking
  • Atomic Design

Design Direction

Although I gravitate towards hands-on design roles, I have nearly a decade of experience as a Creative Director in a fast-paced agency setting, and 15+ years as an Art Director in a range of industries.

Directorial expertise:

  • Creative direction
  • Art direction
  • Content architecture
  • Brand strategy

UX Design

UX (user experience) design is a primary specialty of mine. Over the years, I’ve evolved from UI Designer, to Web Designer, to UX Designer with emphasis on Human-Computer Interaction and the concept of form + function.

For UX projects, I work within the space of Design Thinking; a production methodology that I adapt to each individual project to reach an optimal balance of quality, time, and budget. My experience as a web developer allows me to visualize how modular designs will function in a live environment, across the spectrum of modern devices. This ability has proven invaluable, as it allows me to evaluate and adjust design elements before development, which streamlines the entire design and development process.

UX design expertise:

  • Project research and discovery
  • Moodboards and journey maps
  • Information architecture
  • Low fidelity / wireframing
  • High fidelity / polished comps

Visual Design

Visual Design is an encompassing and overlapping discipline that can include graphic design, brand design, and UX / UI design, depending on the project. Visual design includes promotional and marketing graphic design, all manner of print design, email design, B2B and B2C design, OOH design, and more.

Visual design expertise:

  • Print design
  • B2B, B2C design
  • Editorial design / layout
  • Packaging design
  • Email design

Branding & Corporate Identity

Branding is unique for every client, and can vary greatly in depth and scope. I specialize in helping clients develop effective brands that carry their messages.

Branding expertise:

  • Brand strategy
  • Style / brand guides
  • Color palette definition
  • Typography definition
  • Logo design
  • Photo selection and styling
  • Press kits
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