Project

Design Type: Brand • UX • Visual

Wolf & Malcolmson

San Francisco, California & Portland, Oregon

Wolf & Malcolmson operates exclusively online, offering discounted new and pre-loved fashion from coveted brands such as Free People, Urban Outfitters, Anthropologie, Frye, Kelsi Dagger, Kate Spade, and more.

Brand

Wolf & Malcolmson’s logo is a monogram style, with each letter formed in a different font. The two font styles are meant to represent W&M’s eclectic, wide-ranging inventory. The logo was designed in two forms: open monogram, and enclosed monogram surrounded by an old-fashioned, black and white frame.

Website

W&M’s inventory and featured items are updated frequently, so ease-of-use was a primary focus for development. I created a streamlined online store that’s easily managed without sacrificing functionality and user features. The website design is clean, bright, and minimal, bringing focus to W&M’s products without clutter or nonessential content.

** This website is currently being updated. The new version will be available shortly.

Collateral

I designed several invitations for an annual and biannual fashion show held near the botanical gardens in Golden Gate Park, San Francisco, CA. These shows are special in that they feature up-and-coming West Coast fashion designers with the beautiful park setting as the backdrop, and all proceeds go to the CA SPCA and Human Society.

I also designed W&M’s business cards, which feature a modified version of the framed logo overlaid on vivid fabric swatch motifs. The cards are unique and eye-catching independently, and form a colorful, eclectic mosaic when grouped together. Cardstock is a thick recycled linen texture to bring life to the fabric swatches.

My Role

  • Creative Director
  • UX Designer
  • Visual Designer
  • Content Architect

The Goods

Website Features

  • Wordpress CMS
  • Woocommerce online store
  • Mobile responsive design
  • SPAM-protected forms with branded auto-responders
  • Mailchimp signup integration
  • Integration with USPS, Salesforce, and Quickbooks
  • Basic SEO

Custom Woocommerce Features

  • Checkout mailing list signup
  • Branded customer emails

Branding

  • User personas
  • Logo design
  • Color palette
  • Typography
  • Brand Guide

Print & Collateral

  • Business card design
  • Fashion show invitation designs

High-Fidelity UX Designs

W+M is developed on the Wordpress platform using a proprietary theme developed in-house by Corvus Design Studio’s team. The online store is powered by Woocommerce and integrated with Salesforce, Quickbooks, Mailchimp, and USPS.

Homepage | desktop view

Product page | desktop view

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
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