For the brand, Postologie wanted a casual, friendly, and distinctly West Coast feel that didn’t favor any one particular region. Blue, greens, and beige colors were chosen for the palette, with a primary turquoise/cyan hue.
The logo is an insignia style used in three forms: minimal, simple, and extended, with each utilizing various taglines and descriptors, as illustrated below.
The primary site is divided into three parent regions – California, Oregon, and Washington – which are further divided into localized sub-regions. Each region and sub-region feature comprehensive classified listings and community features, complete with ratings, payment options, user profiles, listing maps, and more.
One of the main website features Postologie requested was location-based header imagery on the homepage. So viewers in Washington, for example, will see only Washington related imagery, and so forth. This would create a more local feel, which is important when building a community-based resource.
Double-sided business cards were designed for pre-launch. The cards feature the same imagery displayed within the website’s header to create a sense of uniformity.
HERO header with listing search options, paid Featured listings, and recent listings.
Listing category page with sidebar showing sponsored ad spaces, and blog posts.