Design Type: Brand • UX

JJ’s Market

Arroyo Grande, California

Having first opened their doors in the late 1800’s as a general store, JJ’s Market is a beloved, historical Central Coast icon. Today, JJ’s has expanded to multiple locations, and shifted focus to organic food offerings, locally sourced produce, and delicious lunches and dinners crafted by their in-house chef.

As a high-end market, JJ’s needed a revamp of their first website with added functionality and a CMS platform. The design is reflective of JJ’s exclusivity, with appetizing photography and elegant fonts. The site features information about local produce and selections, as well as a daily menu showcasing dishes made by JJs’ gourmet chef.

For a cohesive look, I also redesigned JJs’ illustrated logo in a rustic insignia style.

My Role

  • Art Director
  • UX Designer
  • Visual Designer

The Goods


  • Logo design

Website Features

  • Wordpress CMS
  • Mobile responsive design
  • SPAM-protected forms with branded auto-responders
  • Photo galleries
  • Mailchimp form integration
  • Basic SEO


  • Photography
  • Photo selection and editing
  • Copywriting


Fullscreen slider with passepartout cycles through photos of scrumptious foods.

parallax main image


Local grower and produce info, latest blog posts, social links, and mailing list signup form.

parallax side image

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
Contact Me