Design Type: Brand • UX

Global Concepts

Salinas, California

“Green Living” is what Global Concepts is all about. GC’s furniture is recycled and upcycled, and they incorporate environmentally conscious practices into the daily running of the business.

Global Concepts approached me to redesign their rather outdated website and refresh their logo. Having a quasi-brand in place already, I kept GC’s red and white color scheme, but brightened the primary red hue. The vivid red and crisp white contrast lends a modern feel, reflective of the furnishings GC offers.

The main focus with GC’s website was updating the user interface and user experience through content re-organization, as well as giving it a much-needed face lift. We needed to make apparent several key elements that weren’t obvious in the previous site, including GC’s commitment to the environment, the extent and range of their product lines, educational discount options, free shipping options, and promotion of GC’s delivery, installation, and space planning services.

My Role

  • Art Director
  • UX Designer
  • Visual Designer

The Goods

Website Features

  • Wordpress CMS
  • Woocommerce online store
  • Mobile responsive design
  • SPAM-protected forms with branded auto-responders
  • Mailchimp form integration
  • Basic SEO

Custom Woocommerce Features

  • Checkout mailing list auto signup
  • Branded customer emails


  • Updated logo design
  • Branded Mailchimp newsletter templates
  • Photo selection and editing

Logo Design



Promo slider, highlighted services and product groupings, and featured products.

parallax main image

Product Page

Standard Woocommerce product with sharing options, and cross-sell products.

parallax side image

Contact Me

Looking for a designer? I'm available for hire and would love to discuss opportunities.
Contact Me