This project was a revamp of ClearlyDerm’s outdated website. Creating a cohesive user experience and uniform user interface were key goals for this somewhat large website. Content flow and organization were paramount, and, of course, promotion of key features such as multiple appointment request forms, mailing list signup, and ClearlyDerm’s Virtual Acne Program.
As ClearlyDerm already had an established brand design, I worked with their existing logo and bright color scheme to create a visually striking first impression. Deep blues and greens were used throughout to provide a coastal, oceanic feel appropriate for South Florida, and a pale yellow accent hue provided a bit of contrast and interest. Photography was carefully selected to appeal to people of all walks of life, with the top priority being patients seeking cosmetic and aesthetician services.
To further the visual impact, I included a wide range of photography of men, women, families, and local landscape. I edited and enhanced photos where needed, and created several custom digital art comps aimed to attract ClearlyDerm’s target clientele.